In the race to have the latest shiny object, chasing cool has become the siren song of the tech/marketing moment.
And at this moment, it’s cool to have your own branded, mobile/portable app. We can’t go a day without a large B2B or B2C company producing an app or a tech company picking sides in the...
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more posts from Mark D Goren
Change from a Healthcare Marketing Perspective, Part 1
After crab fisherman, a hospital marketing leadership position may be the most difficult job in America. Not only is there a need to do more with less, there’s the hard...
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Change from a Healthcare Marketing Perspective, Part 2
Healthcare marketing is changing dramatically. PTP is looking at what those implications are for marketers in that field in a multiple-blog post format.
You can read Part 1 here: Change from...
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Buy Like You’re Branding
We are all brand ambassadors. We are all salespeople.
I’ve always thought that the world would be a better place if everyone had the position of salesperson at some time in...
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Losing Patients? Here’s How To Create More
Regardless of what happens in healthcare reform, health systems still need to gain private insurance revenue market share. Now more than ever, providers need to present new and different ways...
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