We are all brand ambassadors. We are all salespeople.
I’ve always thought that the world would be a better place if everyone had the position of salesperson at some time in their life. To be on the other side of the table is to have an appreciation of what it’s like to walk in with hat...
MORE
more posts from Mark D Goren
Losing Patients? Here’s How To Create More
Regardless of what happens in healthcare reform, health systems still need to gain private insurance revenue market share. Now more than ever, providers need to present new and different ways...
MORE
Top 10 Marketing Opportunities In the Wake of the iPad
For months there has been speculation that the new iPad would be the second coming of technology. Sadly, it appears the iPad will not solve world hunger nor will Steve...
MORE
When Should a Brand Blame a Supplier? Hint, Never.
I recently received my second email from Time Warner, forewarning that the cost of programming may go up as much as 300%. It seems that they are trying to create...
MORE
Strategic Redundancy
I was recently on the Healthcare Strategy Institute’s web site and noticed an upcoming conference titled, Fifteenth National Forum on Customer Based Marketing Strategies. What the what?
Forgive me, but...
MORE