Karri Szymanski

Karri combines both client- and agency-side experience to bring holistic insights and compelling marketing strategies to her clients at Point to Point. With a decade of product development experience under her belt, Karri understands the fundamentals of successfully creating and marketing products—including research, product development and go-to-market strategies. On the agency side, she has enjoyed developing and executing comprehensive marketing communication plans while providing excellent account service for her clients in industries including home building products, banking, non-profits and large business organizations. Inspired by her years at American Greetings, she is our resident greeting card creator and loves to sing and perform.
Connect with Karri : Facebook
Aug
24
2010

Consider Honesty Marketing. Before You Need To.

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Honesty marketing has shown up in many marketer’s playbook lately.  Usually as the cornerstone of a crisis management campaign for an unexpected and unfortunate situation.  Toyota used it because of their faulty brakes. BP needed it because of the biggest environmental disaster in US history.  Domino’s had to turn decreasing sales around and confront customer...MORE
more posts from Karri Szymanski
Are You Ready To Market Through Healthcare Reform?
Are you ready to market yourself in 2014 when healthcare reform hits?  A hard question to answer completely because we don’t even know completely what the 2,700 page bill even...MORE
Make Small Businesses Need Your Social Brand
According to an AMI-Partners report, 70% of small business owners are using Facebook, MySpace, blogs, YouTube and Twitter. But, what they are actually doing on social media seems to be spotty...MORE
Hitting a Brand’s Sweet Spot
Almost more important than figuring out what your brand stands for is actually practicing what you preach.  My colleague blogged about how Wal-Mart struggles with inconsistency between brand advertising and...MORE
Hey marketers, need a quick way to improve sales? Listen to your customers.
Armed with a toolbox of data tracking tools and our computer, we as marketers have never been better poised to quickly learn and react to what our consumers are telling...MORE

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