Articles Archive for June 2009

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Jun
9
2009

Fact based choice—third in a series on choice in healthcare

by Mark D Goren
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Nothing helps make a decision like cold hard facts. Decisions should be neat and clean, black or white and based on data. But what if the actual mental gymnastics of decision making is less about facts and more about emotion? Jonah Lehrer’s recent book, How We Decide pops open our craniums to see what’s going...MORE
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Point to Point wins 3 Gold National Addys
Cementing its reputation as one of the most outstanding creative shops in the country, Point to Point brought home three gold awards at the National Addy ceremony in Washington DC...MORE

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