Three Ways Mobile Technology is Impacting Distribution and How Brands Must Respond


Topics: Building Products Manufacturing

How Brands Can Help Building Products Distributors Up Their Social Media Game


It’s not that distributors aren’t social; they’re very social. So the question for building products brands is, if distributors are already social, why should you help them be more social?

Topics: Building Products Manufacturing

What Building Products Distributors Are Reading and Why You Should Care


Let’s face it. There’s a whole different kind of reading going on these days. And building products distributors are into it in a big, big way.

Topics: Building Products Manufacturing

Getting Found: How to Be Discovered by Distributors Who Are Too Busy to Look


“Build it and they will come.” That misquoted line from the movie “Field of Dreams” is an apt description of how many building products brands have prefered to relate to distributors. But today’s time-crunched and spread-too-thin distributors? “They” won’t be coming to find you or your new products any time soon. They’re simply too overloaded to do their job effectively. Which means building products brands who seek to boost distribution need to be much more proactive in getting found and building product preference.

Topics: Building Products Manufacturing

How Distributor Time Issues Are Crunching Your Sales


In a recent Point To Point research study of building products distributor attitudes and behaviors, time management was revealed as their biggest business frustration. Responding to today’s evolving technological landscape and changing buyer behaviors, distributors are increasingly spread too thin, suffering from digital and communications overload.

Topics: Building Products Manufacturing

Use Industry Segmentation to Win Product Specification

Learn how segmentation can help you win in the product specification process

It’s impossible to be everything to everyone. For example, while some architecture firms are multi-disciplined, others, particularly small- to mid-sized firms, specialize in key industries including education, healthcare, retail or hospitality. Depending on the industry, architects have varying perspectives and opinions surrounding the design and functionality of a space and the products used in it. 

Topics: Building Products Manufacturing

Rapid Adoption of BIM Software Creates New Opportunities for Building Products

Learn more about Revit, a type of building information modeling software

Technological advancements continue to drive change and innovation in the architecture and construction industry. The latest industry evolution is referred to as the BIM Revolution.

Topics: Building Products Manufacturing

Pros and Cons of the Design-Build Method for Manufacturers

Learn the pros and cons of the design-build method for manufacturers

Over the past few years, traditional design-bid-build method has given way to the design-build delivery method. Design-build is a more streamlined approach to deliver projects faster and more efficiently. Instead of two contracts, two teams and multiple project ideas and directions, you have one contract and one integrated team throughout the project implementation.

Topics: Building Products Manufacturing

Three Types of Construction Specification

3 Top Construction Specification Types to Inform Product Positioning

Now that you know who drives product specification, do you have a clear understanding of the various types of specification architects can use in a given project? The needs of each project dictate the unique specification requirements.

Topics: Building Products Manufacturing

Three Effective Strategies for Increasing Your Odds of Specification

Three Effective Strategies for Increasing Specification

You’ve developed your architect persona and established your marketing strategy to speak to architects. Nice work! But sometimes, even the most informed plans fall apart.

Topics: Building Products Manufacturing