Engaging Contractors with Content Marketing

Contractor working on jobsite

For building products brands hunting more market share, contractors are more important than ever.

They’re also more elusive.

Topics: Building Products Manufacturing

Residential Remodeler Persona Insights [Infographic]

What’s going on inside the mind of a residential remodeler? What are his concerns, his goals, his pain points? Here’s what we learned, based on in-depth interviews with remodeling contractors conducted by the Point To Point research team.

Topics: Building Products Manufacturing

Six Ways to Build Contractor Brand Loyalty

General contractor using equipment

Topics: Building Products Manufacturing

Interview with a Millennial Residential Remodeler

One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.

Topics: Building Products Manufacturing

How One General Contractor Sees Business Today

One in a series of interviews conducted by Point To Point to better understand the players that comprise the building products channel, as well as the sizable market forces reshaping their worlds and how they engage with brands.

Topics: Building Products Manufacturing

Using Social Media to Reach Contractors

Contractor engaging with social media

Here’s the reality: today’s contractors can make or break your business.

Topics: Building Products Manufacturing

Training: the Engaged Way to Drive Contractor Loyalty

contractor engaged in online training

Question: what’s a building products brand without contractors?

Topics: Building Products Manufacturing

6 Things You Don't Know About Building Products Distributors [Infographic]

Check out our infographic to see the differences between non-millennial and millennial building products distributors. 

Topics: Building Products Manufacturing

Why Creativity Still Matters in the Age of Demand Generation

creative collaboration

 

Topics: General

Top 3 Reasons Manufacturers Should Use Inbound Marketing to Drive Leads

Industrial manufacturers often discuss the need to use marketing to help increase sales, yet most never pull the trigger.

Topics: Industrial Manufacturing