Jennifer Ristic, on Jul 29, 2016 5:59:56 PM
Jennifer Ristic, on Jul 22, 2016 1:41:35 PM
It’s not that distributors aren’t social; they’re very social. So the question for building products brands is, if distributors are already social, why should you help them be more social?
Jennifer Ristic, on Jul 21, 2016 12:23:38 PM
Let’s face it. There’s a whole different kind of reading going on these days. And building products distributors are into it in a big, big way.
Jennifer Ristic, on Jul 15, 2016 3:56:14 PM
“Build it and they will come.” That misquoted line from the movie “Field of Dreams” is an apt description of how many building products brands have prefered to relate to distributors. But today’s time-crunched and spread-too-thin distributors? “They” won’t be coming to find you or your new products any time soon. They’re simply too overloaded to do their job effectively. Which means building products brands who seek to boost distribution need to be much more proactive in getting found and building product preference.
Jennifer Ristic, on Jul 15, 2016 10:34:01 AM
In a recent Point To Point research study of building products distributor attitudes and behaviors, time management was revealed as their biggest business frustration. Responding to today’s evolving technological landscape and changing buyer behaviors, distributors are increasingly spread too thin, suffering from digital and communications overload.
Samantha Beattie, on Jun 27, 2016 10:00:00 AM
It’s impossible to be everything to everyone. For example, while some architecture firms are multi-disciplined, others, particularly small- to mid-sized firms, specialize in key industries including education, healthcare, retail or hospitality. Depending on the industry, architects have varying perspectives and opinions surrounding the design and functionality of a space and the products used in it.
Sarah Firestone, on Jun 3, 2016 10:00:00 AM
Technological advancements continue to drive change and innovation in the architecture and construction industry. The latest industry evolution is referred to as the BIM Revolution.
Mark Goren, on May 25, 2016 11:00:00 AM
Over the past few years, traditional design-bid-build method has given way to the design-build delivery method. Design-build is a more streamlined approach to deliver projects faster and more efficiently. Instead of two contracts, two teams and multiple project ideas and directions, you have one contract and one integrated team throughout the project implementation.
Now that you know who drives product specification, do you have a clear understanding of the various types of specification architects can use in a given project? The needs of each project dictate the unique specification requirements.
Jennifer Ristic, on May 11, 2016 11:00:00 AM
You’ve developed your architect persona and established your marketing strategy to speak to architects. Nice work! But sometimes, even the most informed plans fall apart.