Mobile media is a phenomenon within the web phenomenon. At the start of 2012, there were 5 billion mobile devices in use, the equivalent of 70% of the world’s population, which means there are over three times as many mobile devices as personal computers in the world. More than 104 Million people in the U.S....
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more posts about The Pinhole Economy
Aylie Fifer
How The Pinhole Economy® is Changing Marketing
In a recent post about The Pinhole Economy, we introduced the concept of the Pinhole, a metaphorical aperture that customers use to draw in the things—products, brands, information, influence—that are...
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Aylie Fifer
From Fire Hose to Pinhole
In the not-to-distant past, producers (and their intermediaries) controlled the entire production chain. They decided what would be produced, where it would be available, and when, where and how customers...
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Aylie Fifer
Contractor Insights: Building the Building Before You Build It and How to Market in This Fragmented Landscape
Contractors are an aging work force. With an average age in the 40s/50s, this is a breed that is aging out, retiring and will soon be unable to service the...
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Greg Thomas
“You seem upset, Dave. Would you like me to explain it to you again?”
This week, researchers at the University of Notre Dame, University of Memphis, and the Massachusetts Institute of Technology unveiled a new emotion-sensing software that “responds to students’ cognitive and emotional...
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