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Aug
25
2010

Not in Cleveland: Philadelphia’s Blogger Tax

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Philly is taxing bloggers? The humanity! The news that Philadelphia City Council has a proposal in place to tax bloggers didn’t go over well. In fact, it may be the most uniting thing to hit the blog and social sphere since never. If this is news to you, the Philadelphia City Paper, states the issue...MORE
Aug
18
2010

Facebook Adds Places. This Will Not End Well.

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As anticipated, Facebook unveiled “Places,” the ‘Book’s foray into the location based services, or as everyone calls it now, their check-in service. Mildly interesting was that Facebook’s Mark Zuckerberg was joined on stage by representatives of Foursquare and GoWalla, the more well-known LBSs out there. Really, the two start-ups have no choice at this point,...MORE
Aug
4
2010

Q&A With NBC News Director of Social Media Ryan Osborn

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The intersection of news and social media has been fascinating. Social media has fundamentally changed not only how news is disseminated and ingested, but also how future journalists are taught. Daily. In doing so, the news media not only had to learn how to participate, it had to take ownership and find a way to...MORE
Jul
29
2010

What Facebook Questions Means for Social Media Marketers

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Just when you thought they couldn’t cram any more tiny icons onto your Facebook home page, it now has one more bar. That is, if you were one of the lucky 3 to 5 million Facebook users chosen earlier this week to test Facebook’s newest service, Facebook Questions. On Wednesday, Facebook introduced its latest feature,...MORE
Jul
28
2010

Make it a Game, Make Me Care

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As illustrated by my Foursquare Tips post, if you make any sale, promotion or product fulfillment competitive (in any way, shape or form), I’m in. I’m also a big fan of the concept that is contest marketing, especially online as it’s a great tactic for social media, SEO and content marketing. Unfortunately, too many interactive...MORE
Jul
22
2010

What Marketers Can Learn from the Current Media Landscape

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Last week, as part of what we lovingly entitled a “fieldtrip,” a few Pointers visited local Cleveland news station WEWS NewsChannel5 to, among other things, discuss how social media efforts affect media coverage in the post-24/7 news cycle. It was an experience not available in a textbook or lecture hall. Meeting with Mike Waterhouse, WEWS’s...MORE
Jun
22
2010

Social Media Converting College Students into Lifelong Customers

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Although I can speak from experience in saying that social media is my generation’s lifeline, a recent study substantiated this reality in a more conclusive (and extreme) way. According to the study, which was conducted by LiveScience.com, students at the University of Maryland experienced symptoms of withdrawal when they were asked to give up all...MORE
Jun
9
2010

Why Agencies Will Never Own Social Media Marketing

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Enough. For the past three years I have sat on the sidelines on the topic of which marketing discipline “owns” social media (except in the comments from time to time). No more. Last week, I read a logical, rational thesis on the subject by PR pro Jeremy Pepper entitled PR Wins Social Media … Only...MORE
Jun
3
2010

5 Ways to Overcome B2B Blogging Nightmares

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For many B2B companies, the thought of blogging can be a nightmare, and I don’t necessarily disagree. So let’s pretend you and your co-workers want to take that next step, here are the five most common objections that you and your team will have to overcome in order to proceed down the road of successful...MORE
May
21
2010

If Everyone is Foursquare, No One is Foursquare

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In the spring and summer of 2008, when a Twitter clone or “killer” appeared weekly, you knew microblogging had both made it mainstream and that “microblogging” had reached buzzword hell. This week both ESPN and Major League Baseball announced their own location-based service (LBS) game. It’s one thing when Google and Facebook jump in, but...MORE

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