Instant history is a wonderful part of our current society. Recency obfuscates perspective. And it’s often what gets noticed (and actually remembered) is not always what’s important, but what gets the most eyeballs. We see it in sports, on the news and now we get to see in your own life with Facebook’s latest update...
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more posts about Social Media Marketing
Point to Point
Tweets on TV Answers the Wrong Question
If you missed it, on Monday night, the New York Jets played the New York Giants in a preseason NFL game. While amazing in and of itself, a certain area...
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Point to Point
Google+: When Brands Don’t Belong
By now, you’ve certainly heard about Google’s latest venture into the social sphere, Google+. While Google’s many (failed) ventures into social networks are well-documented, Google+ appears to already gained some...
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Point to Point
Cleveland Indians Find Social Media Suite Spot
Social media’s infancy has come to an end. And left behind is a graveyard filled with the best of intentions, budgets and smart people. Whereas it was once enough to...
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Mark D Goren
Missed Social Media Opportunities: When You’re Already Inside
One of the classic misfires of social media over the last four years is the method of the hard sell. Buy this. Half off on that. Et cetera. Ad nauseum....
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