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Oct
26
2010

Easy in Search of Easier

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A lot has been written about the long-term viability of Google. Fortune magazine weighed in with a cover story, “The Search Party is Over,” but the magazine was hardly alone. MSNBC wondered aloud last week, what’s up with the wind farms and the automated cars? These notices that Google has dallied outside of their core...MORE
Oct
14
2010

Bing’s Path to Relevance and Destruction: Facebook

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Often, the path to mass adoption in the tech world is through more and better features. The more cool things it can do for me and the easier it makes my life, the more likely I will use the product instead of a competitor. For the last 10 years, outside of China, Google has adopted...MORE
Sep
22
2010

Google CEO Eric Schmidt on Stephen Colbert: ‘We Don’t Do Data Mining’ [VIDEO]

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When he isn’t planning world domination or monetizing our thoughts, Google CEO Eric Schmidt sheds his robot exterior to reveal he has a sense of humor, and is – indeed – a real boy. The Colbert Report Mon – Thurs 11:30pm / 10:30c Eric Schmidt www.colbertnation.com While the subtext of every interview with Stephen Colbert...MORE
Sep
9
2010

Google Instant Frequently Asked Questions

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At this point, there are more questions than answers about Google Instant. What we know Google Instant does do, as unveiled yesterday, is auto-complete and show results for a popular searches as users type, as opposed to after pressing the “Search” button or enter. For example, if you start typing in “SEO is dead,” Google...MORE
Sep
2
2010

The Case for Branding in SEO

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In a post in June, Aaron Wall wrote a very thorough post on how to build a brand with SEO. In that post, he outlined the importance of branding within keyword research and implementation. Too often, the only time you see the words “brand” and SEO in the same sentence is on the ramifications Google’s...MORE
Aug
19
2010

What Your Content Can Learn from Guy Fieri

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Fact: I don’t want to like Guy Fieri. For the uncleansed, Fieri is the star of Food Network’s “Diners, Drive-ins and Dives” that jalopies from town to town sampling restaurants that don’t make the visitor’s bureau brochure. He’s also a hot mess of hair gel, fist bumps and bowling shirts. An unholy trinity for foodie...MORE
Jul
16
2010

Waste Not: 5 Types of Underutilized Content on Your Site

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If your site is anything like most of the Internet, it’s wasting valuable content. Somewhere, your site is wasting conversion opportunities because of bottlenecks, formatting and naïveté, preventing keyword-rich content from being indexed or improved. And it’s a shame, because in many cases, you’ve already done the heavy lifting, but the content is in some...MORE
Jun
9
2010

Google Caffeine is Live, Puts you in a Vortex? [VIDEO]

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OK, maybe not a vortex, but Mr. Searcher doesn’t exactly look safe in that nuclear explosion of search results. At any rate, Google’s long-awaited indexing update, nicknamed Caffeine, is now live. At SMX Advanced’s You & A, Google’s Matt Cutts discussed the update and Google HQ simultaneously announced the changes to the masses via a...MORE
May
13
2010

The Microsite is Dead, Long Live the Microsite

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I’m not a big fan of microsites. There, I said it. While reading Vanessa Fox’s blog post Microsites: A Bad Idea Most of the Time, I found myself nodding my head over and over again. Microsites can not only dilute, misrepresent and ultimately conflict with your brand, they can be both a missed marketing opportunity...MORE
Mar
30
2010

Comments: The Battle Between Journalism and Value

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Comments are an intertubes staple. It seems like an unalienable right to slap every column, blog post and story we read with our pithy verbiage. But what happens when our inane comments have real world consequences, and what is the real value of comments? Here in Cleveland, a high-profile capital murder case was ratcheted up...MORE

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