For reasons I can’t explain, many B2B marketers, including manufacturers, are unwilling to embrace or even test search engine marketing. Its hard to deny the facts around how valuable of a communication channel search engines have become. According to MarketingProfs, search marketing is the leading marketing tactic in terms of it’s growing effectiveness over time....
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Brady Cohen
Get Your Business Noticed By Small Businesses
Small business is the backbone of our economy. There are an estimated 29 million of them according to the SBA. Whether you are a building products manufacturer, a financial services...
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Brady Cohen
Search Engine Marketing Should Play A Key Role In Healthcare Advertising
As urban sprawl has pushed and pulled families away from the urban core in many markets, it has become increasingly important for healthcare systems to expand their footprint by opening...
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Brady Cohen
Drill Deeper Into Your Adwords Campaigns With Google Sitelinks
If you advertise on Google Adwords, you may have wondered why you can only link to one URL. In some instances, you may want to offer link choices. Google Sitelinks...
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Point to Point
Google Finally Gives Us Another Piece of the Puzzle
Google is set to launch its latest reporting feature in AdWords – Search Funnels. Search Funnels will provide marketers with a glimpse into the search path their customers take before...
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