Ladies and gentlemen, start up your search engine marketing engines.

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Jan
4
2011

Disintermediate by Being Relevant and Being Found

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For reasons I can’t explain, many B2B marketers, including manufacturers, are unwilling to embrace or even test search engine marketing.  Its hard to deny the facts around how valuable of a communication channel search engines have become.  According to MarketingProfs, search marketing is the leading marketing tactic in terms of it’s growing effectiveness over time....MORE
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