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Jan
19
2010

What Marketers Are Losing Sleep Over

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Marketing is a journey.  So many choices and potential directions can be taken.  As an ad agency, we want to guide you on the journey down the marketing path. In order to be a trusted adviser (and tour guide), we sought to understand what topics and issues are important to marketers today.  We surveyed marketing...MORE
Jan
15
2010

The death of magazines. Is it suicide?

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According to the New York Times, in 2009, the majority of magazines lost ad pages. Leading the pack were Fortune (down 36 percent) and  Money (down 29.1 percent). So why are advertisers running from the weeklies and monthlies in droves? Well, one reason is the economy. In this, The Great Recession, advertising budgets are getting...MORE
Dec
21
2009

When Should a Brand Blame a Supplier? Hint, Never.

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I recently received my second email from Time Warner, forewarning that the cost of programming may go up as much as 300%. It seems that they are trying to create some sense of activism from their existing customers by beating the drum of discontent against those big meanies at my beloved TV brands. There’s even...MORE
Dec
1
2009

Augmented Reality in Print Advertising

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The use of augmented reality in print...MORE
Nov
17
2009

Some Reports Don’t Tell the Whole Story

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At first glance these stats would confirm that maybe paid search isn't meant for retailers. But then I thought about it. Yes, there may be sites that you go to directly because they are your favorite stores or you've had a good experience there. But, when it comes to something that you want specifically, you go to a search engine to see what pops up. At that point you are completely clueless as to who sells what it is that you...MORE
Nov
3
2009

The PPM Story

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We all knew that the diaries weren't foolproof and some people may have misrepresented the data, but the difference between the PPM and diary is...MORE
Sep
9
2009

Toto, We’re Not in Movie Theatres Anymore

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The first movie ever to be released on a mobile phone is premiering on September 21st. The movie, entitled Rage, will be released in episodes- as in one episode per day for seven days. The movie, available through a free Babelgum application, can be seen on iPods and iPhones in the United States, United Kingdom,...MORE
Sep
5
2009

Connecting TV and the Web

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Last night, after a busy day at work, grocery shopping, dinner and some unpacking (I just moved into my first house!), I sat down to catch up on some TV shows. If you’re like me, the moment my bum hits that couch I reach for my laptop. It is impossible for me to sit still,...MORE
Sep
2
2009

The Social State – what does it mean for marketers?

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Much has been communicated about social media, and rightly so.  When a set of websites can command an audience comprising tens of millions of people and billions of monthly visits, people are going to pay close attention and have a lot to say about the sites. According to Nielsen In the last year alone, time...MORE
Aug
20
2009

My magazine is talking to me?!

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As media planners, we all try to come up with something new and exciting to break through the clutter. Something that will make the average consumer stop and take notice.  Traditionally, the best way to do this in print has been belly bands, inserts and polybags, but that came to a halting stop this week....MORE

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