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Mar
3
2010

Journalism: Just the Facts, Unless it’s Online

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Whether it replaces or supplements a print publication, almost every magazine has a Web site. For marketers, the growth of content-rich websites correlates with the growth of online advertising and has opened the doors to new ways of reaching and interacting with our audiences. Readers enjoy the convenience, speed and cost-effective (free) nature of these...MORE
Feb
24
2010

TV Feels the Pressure to be More Valuable to Advertisers

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My colleague recently noted that TV’s lack of measurement capabilities plays a role in the decreasing confidence advertisers have when investing ad dollars in the medium.  Mediums that offer accountability for the performance – and return – on an ad are becoming the most obvious spaces to invest in.  And as more and more videos...MORE
Feb
11
2010

How Healthcare Organizations Can Benefit From Video Campaigns

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One of my co-workers, Heather Evans, wrote a post a few months back on a webinar she had attended on the growth in consumption of online videos. A statistic she learned is each video viewer (of which there are over 100 million) spends about six hours per month watching video content online. Because of this,...MORE
Feb
9
2010

The One Thing You Never Want to Put on ‘Pause’

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A week after recalling approximately 2.3 million vehicles and shutting down the sales and production of eight of its models, Toyota implements a communications plan that includes an integrated mix of print, TV and online. On Sunday, Jan. 31, the company purchased full-page ads in 20 of the nation’s largest papers. The ad reads, “A...MORE
Jan
28
2010

Spain Steps In, For the Good of Its People?

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Spain is limiting the usage of advertising for health and beauty products that may negatively impact the self image of the youth of the county....MORE
Jan
25
2010

Your Next Media Buy – Xbox?

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If there’s one thing I’ve learned in the last few months, it’s the importance of the almighty video.  We all know the impact videos can have in the online space, but now videos are starting to make a more significant presence in game consoles too.  In fact, a recent New York Times article identifies the...MORE
Jan
19
2010

What Marketers Are Losing Sleep Over

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Marketing is a journey.  So many choices and potential directions can be taken.  As an ad agency, we want to guide you on the journey down the marketing path. In order to be a trusted adviser (and tour guide), we sought to understand what topics and issues are important to marketers today.  We surveyed marketing...MORE
Jan
15
2010

The death of magazines. Is it suicide?

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According to the New York Times, in 2009, the majority of magazines lost ad pages. Leading the pack were Fortune (down 36 percent) and  Money (down 29.1 percent). So why are advertisers running from the weeklies and monthlies in droves? Well, one reason is the economy. In this, The Great Recession, advertising budgets are getting...MORE
Dec
21
2009

When Should a Brand Blame a Supplier? Hint, Never.

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I recently received my second email from Time Warner, forewarning that the cost of programming may go up as much as 300%. It seems that they are trying to create some sense of activism from their existing customers by beating the drum of discontent against those big meanies at my beloved TV brands. There’s even...MORE
Dec
1
2009

Augmented Reality in Print Advertising

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The use of augmented reality in print...MORE

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