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Jun
8
2010

Innovative Industry Seeks Innovative Solutions

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Most of us are optimistic that we’re at the heels of the Recession, the worst is behind us.  The truth is, there are still folks struggling to keep their heads above water and industries not expected to see a boost in until 2011 or later.  The architecture, design and construction market is one of these...MORE
Apr
28
2010

The Environment Matters (To Your Media Buy)

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We spend hours making thoughtful, strategic and highly targeted media plans for our clients.  We investigate the media spaces and crank out the numbers all the while focusing on the online spaces that are rich content areas – the ones that matter most to our desired audience. With expanded inventories and audience reach, online ad...MORE
Apr
15
2010

Online TV is a Media Planner’s Heaven

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If one thing is certain it’s that as a media planning agency we are always looking for trackability. TV, radio and newspapers have always had that elusive “I know X amount of people can potentially see it, but how many ACTUALLY did?” question attached to them…until now, well for TV anyway. When you miss your...MORE
Mar
16
2010

GQ is at it Again

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It was recently released that Conde Nast’s GQ will receive the honor of being the first print magazine to be available on the iPad. The issue will be available in April (the same month the tablet is available), while other Conde Nast publications, such as Wired, Glamour, and Vanity Fair, will be available in later...MORE
Mar
3
2010

Journalism: Just the Facts, Unless it’s Online

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Whether it replaces or supplements a print publication, almost every magazine has a Web site. For marketers, the growth of content-rich websites correlates with the growth of online advertising and has opened the doors to new ways of reaching and interacting with our audiences. Readers enjoy the convenience, speed and cost-effective (free) nature of these...MORE
Feb
24
2010

TV Feels the Pressure to be More Valuable to Advertisers

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My colleague recently noted that TV’s lack of measurement capabilities plays a role in the decreasing confidence advertisers have when investing ad dollars in the medium.  Mediums that offer accountability for the performance – and return – on an ad are becoming the most obvious spaces to invest in.  And as more and more videos...MORE
Feb
11
2010

How Healthcare Organizations Can Benefit From Video Campaigns

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One of my co-workers, Heather Evans, wrote a post a few months back on a webinar she had attended on the growth in consumption of online videos. A statistic she learned is each video viewer (of which there are over 100 million) spends about six hours per month watching video content online. Because of this,...MORE
Feb
9
2010

The One Thing You Never Want to Put on ‘Pause’

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A week after recalling approximately 2.3 million vehicles and shutting down the sales and production of eight of its models, Toyota implements a communications plan that includes an integrated mix of print, TV and online. On Sunday, Jan. 31, the company purchased full-page ads in 20 of the nation’s largest papers. The ad reads, “A...MORE
Jan
28
2010

Spain Steps In, For the Good of Its People?

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Spain is limiting the usage of advertising for health and beauty products that may negatively impact the self image of the youth of the county....MORE
Jan
25
2010

Your Next Media Buy – Xbox?

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If there’s one thing I’ve learned in the last few months, it’s the importance of the almighty video.  We all know the impact videos can have in the online space, but now videos are starting to make a more significant presence in game consoles too.  In fact, a recent New York Times article identifies the...MORE

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