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Mar
26
2012

Building Brand Loyalty With Contractors That Are Resistant To Change

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Contractors often use multiple building products on a daily basis and come to trust certain brands. Often times, they stick with the brand on which they originally learned to work. Additionally, you have an older generation that is aging out (the average age of a contractor is late 40’s/early 50’s) and have a new, younger...MORE
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But, How Do You Know It’s Working?
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