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Nov
18
2009

Banner ads—would you hit “replay”?

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Everyone knows that no one looks at banner ads. So banner ad designers would use all sorts of tricks to grab your attention. Animated text, flashing graphics, the works. And a web site that included banner advertising would end up looking like a carnival. Sure, the content would be good, but dare your eyes to...MORE
Nov
12
2009

The Brain and the Fire Hose

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Are we reaching an information paradox? The more content available the less time for comprehension. Do readers, bookmarks, RSS feeds, social media and email alerts make learning...MORE
Nov
6
2009

Improve your marketing game—and your marketing speak—with RSS

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As the resident web designer/ developer/ girl of all things Internets here at Point to Point, I’m often the one who has to explain all these “new fangled” technologies to clients who are usually delving head first into territories unknown. And sometimes, in order to not appear like a complete newbie, we go with the...MORE
Sep
10
2009

Looking for blog content? Try your own backyard.

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We’re in the beginning stages of a website redesign for one of our clients. The wonderful, blank slate, sky’s the limit planning stage. It’s a redesign so we’ve been looking at the content of their existing site, trying to decide what will stay, what needs to be revised, and what will go. Their existing site...MORE
Aug
21
2009

Mad Men of the ’60s controlled the conversation. Today, not so much.

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When unauthorized Twitter accounts of characters on Mad Men started to crop up last year, initially the folks at AMC were pretty upset. In fact, they filed complaints with Twitter to have the accounts removed. Which would have made sense in the 1960s, when marketers expected to have complete control over everything their brands said...MORE
Aug
7
2009

Inside the inner workings of Point to Point

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Well, close enough to the deep inside, it’s our lobby! Here’s a peek at a project I’ve been working on. Utilizing a ceiling mounted projector connected to a Mac Mini tucked away in a nearby lobby, a simple web page displays our latest blog entry, recent tweets on Twitter, and other social media posts. All...MORE
Dec
14
2008

Dog house to my house

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Last week a friend sent me the JC Penny Dog House youtube video. After an enjoyable view and a lot of head nodding, I decided to learn more about the genesis of the campaign and discovered the web site that housed the video with other viral catalysts. At first I thought great idea, but I’m...MORE
Jun
2
2008

Redefine your ownership online and offline

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My new favorite online toy is seeqpod.com. SeeqPod is an audio and video search engine. Just like any other search engine, you type in what you’re looking for (a song name, a video, a podcast, etc) and results are shown in the SeeqPod player. You can instantly hear the song, or watch the video you’ve...MORE
May
20
2008

Interactive media: a growing opportunity

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For years, marketers have complemented their traditional media plans with ‘test-case’ online buys. Typically, less than 10% of a client’s media buy was allocated to purchase online banners and sponsorships. Today, interactive marketing spend continues to increase and, according to Forrester Research, is estimated to triple to over $61 billion over the next five years....MORE
Mar
13
2008

Hey, it’s a new look for Point to Point’s web site

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If you’re an avid Point to Point fan, no doubt you’ve noticed we’ve made a few changes to our site lately. Our old site (with the exception of the blog) was entirely Flash-based—as most agency sites are. We decided it was time to update the site for several reasons. We wanted to see how our...MORE

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Tweet: @sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 3 hrs ago