There is a growing trend among moms. Soccer moms as many of us have affectionately come to know them have gone mobile. It’s time to set aside what you previously knew to be the modus operandi for this segment. Moms today are highly connected, highly informed and extremely app-driven. I like to refer to them...
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more posts about Interactive and Web Design
Point to Point
Landing page? I Hardly Even Know Ya!
I attended a great webinar on landing pages recently from the good peeps over at Marketing Experiments– “Live Optimization: What we’ve learned from the last 200 experiments distilled into three...
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Mark D Goren
The Newest App: More
In the race to have the latest shiny object, chasing cool has become the siren song of the tech/marketing moment. And at this moment, it’s cool to have your own...
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Point to Point
Design OCD: Have Faith in your Graphic Designer
I’ll admit it. I’m an organizing junkie. I organize everything. And I’ve become really, really good lately at cramming as much stuff as possible into its container. Loading the dishwasher...
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Point to Point
Don’t Just Advertise it, Integrate it!
My big project this week is a full blown product launch campaign. It’s got everything– print ads, banner ads, landing page, email campaign, social media components… you name it, we’re...
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