Email Marketing

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Jul
12
2011

Email Marketing is Broken. Here’s Why.

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If you use email marketing to communicate with your customer base or for prospecting, you probably pay close attention to open rates, click through rates, and most importantly conversion rates.  You know by now that changes to subject lines, calls to action and offers can make a difference in the performance of a campaign.  Other...MORE
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Why B2B Email Marketing Segmentation Is Like Running A Restaurant
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