If you use email marketing to communicate with your customer base or for prospecting, you probably pay close attention to open rates, click through rates, and most importantly conversion rates. You know by now that changes to subject lines, calls to action and offers can make a difference in the performance of a campaign. Other...
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more posts about Email Marketing
Brady Cohen
Why B2B Email Marketing Segmentation Is Like Running A Restaurant
Have you ever worked in the restaurant business? Ever managed a restaurant? If you have, you know how different each day can be and how different each customer can be. ...
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