Musings on creative development.

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May
8
2007

The time I apologized for creative excellence

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Let me begin this blog entry by saying I am a passionate advocate for great work. On every job, I push for the surprising, the emotional, the unexpected. I enter our agency’s creative in the national award shows because I think it’s important to size up our thinking with the thinking that’s being done around...MORE
May
1
2007

The Question

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Ask any Marketing Director in the world one question, “What’s your favorite ad?” They’ll be quick to answer – saying the ad moved them in some way. Maybe they laughed or cried or thought differently about something. But one thing is for certain – they’ll say the ad was unique. They’ll say they had never...MORE
Feb
19
2007

Builders’ Show 2007. It’s Déjà vu all over again.

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Is it just me, or did this year’s International Builders’ Show seem vaguely familiar? And by “familiar,” I mean “identical.” From what I saw, IBS ‘07 was the world’s biggest, most lavish rerun. A week’s worth of repeats, rehashes and I’ve-seen-that-befores. All the same exhibitors were there. All the booths were in the same place....MORE
Feb
5
2007

Are Advertising Awards Good Or Bad? Perhaps we’re asking the wrong question

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Every year about this time, the debate about the importance of creative awards is reignited. And every year, the same people stand on the same side of the fence vehemently making their case. On one side, are the people who believe that creative awards are meaningless and a waste of time. (After all, what really...MORE

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Tweet: @sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 3 hrs ago