After a spending few days at last week’s Content Marketing World, I felt as though I had just left the bar at closing time. I came out of there dizzy. Drunk on good (no, great) ideas. But still, dizzy. Myself and many of my content-loving brethren heard a lot about a return to authenticity. We heard...
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Supplementing Your Persona-Building for Content Strategy
Marketers jumping in the content strategy world face a hard truth. For the majority of content development projects you will work on, you are not a part of the intended...
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