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Apr
30
2010

The Patient Experience, as Told by The Office

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A recent episode of The Office makes one wonder how closely the story parallels real life experiences in hospital birthing centers. <SPOILER ALERT> If you didn’t see the episode, Pam goes into labor at the office and reluctantly agrees to be driven to the hospital by her boss Michael. Reluctant because she is hoping to...MORE
Apr
16
2010

When Ugly Loses Its Charm

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Crocs has launched its new “Feel the love” ad campaign highlighting its new, more… ahem, “fashionable” styles, including loafers and flats, marking a line extension and fundamental evolution beyond their funny-looking original model clog. “First and foremost, what we want to do is establish Crocs as a brand and not that one shoe,” said Ken...MORE
Apr
9
2010

Nike Has Lost Their Marbles

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I typically reserve my posts for other topics but I could not pass this one up. Where have our standards gone?  Did they go out the window when I was sleeping?  Nike released a new TV ad this week under their golf line.  The ad features a prominent golfer that’s been in the news a...MORE
Apr
6
2010

Tiger’s Return…Priceless

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With Tiger’s return to golf at the 2010 Masters Tournament in Augusta, I can’t help but think about the accomplishments this man has acquired in a few short years. In 239 PGA Tour events since 1996, Tiger has won over $92.8 million in prize money, lifted the trophy at 14 major championship events, and more...MORE
Apr
2
2010

Hitting a Brand’s Sweet Spot

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Almost more important than figuring out what your brand stands for is actually practicing what you preach.  My colleague blogged about how Wal-Mart struggles with inconsistency between brand advertising and brand experience. As a marketer, when you come across a brand that is really living its brand story, you have to share it.  So here...MORE
Apr
1
2010

Marketing to Women? You May Want to Rethink That

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Did you know that women recently made history? That’s right. For the first time ever, women outnumber men on U.S. payrolls. According to the Bureau of Labor statistics, in January 2010 there were 64.2 million female payroll employees vs. 63.4 million males. Women have officially surpassed men in the US workforce. The “mancession” is responsible...MORE
Mar
30
2010

Five Ways to Know a Client Values You

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Every agency-client relationship has its own unique day-to-day and year-to-year challenges. And not unlike marriages, many of these engagements fall apart over time and for one reason or another simply don’t pan out. That’s just the reality of being in the business of interactive marketing and advertising. I believe the 80/20 rule is an illuminating...MORE
Mar
19
2010

Not Breaking Through? Change the Conversation

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OK marketers. Picture your dream job. If you could work for any company, on any brand campaign, what would it be? Got it? Ok, now, what would be your absolute last choice? The one that would make you cringe, say “ewww” or feel embarrassed to tell your friends about? Feminine products, perhaps? Yeah, that would...MORE
Mar
9
2010

ER Wait? There’s an App for That

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There’s no shortage of super cool applications for the iPhone. You can pinpoint the location of your favorite Disney character in real time at Disney World. You can determine whether you’re sober enough to operate a motor vehicle. You can tune your guitar, calculate your daily calorie intake, or turn your iPhone into a flashlight....MORE
Mar
5
2010

Buy Like You’re Branding

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We are all brand ambassadors. We are all salespeople. I’ve always thought that the world would be a better place if everyone had the position of salesperson at some time in their life. To be on the other side of the table is to have an appreciation of what it’s like to walk in with...MORE

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