Account and brand planning insights. Served fresh.

Contact Us
Aug
12
2010

5 Ways To Make Your Customers Feel The Love

by
Post Image
Are you spending more time and resources trying to woo new customers or take care of the customers you already have? We’ve all heard the saying that it’s easier to sell to customers you already have, than to try and find new ones. During tough economic times like these it’s easy to shift into panic...MORE
Jul
20
2010

Are You Ready To Market Through Healthcare Reform?

by
Post Image
Are you ready to market yourself in 2014 when healthcare reform hits?  A hard question to answer completely because we don’t even know completely what the 2,700 page bill even means to us or our consumers yet. We do know enough to realize that the traditional healthcare and insurance product and services landscape will change...MORE
Jul
15
2010

Yes, (Some) Oil and Plastics Companies Can Really be Green

by
Post Image
As efforts to contain the disastrous oil leak in the Gulf continue, the mere mention of oil generally evokes images of environmental destruction. While this may be the case, oil doesn’t have to be synonymous with wreaking havoc on the environment. That’s because some companies are making a true commitment to sustainability. With all the...MORE
Jun
30
2010

Better Results through Integrated, Interactive Marketing [VIDEO]

by
Post Image
If you missed it while you slept, marketing has changed dramatically. To help get you up to speed, Point to Point has a video version of their most recent webinar: Better Results through Integrated, Interactive...MORE
Jun
10
2010

Make Small Businesses Need Your Social Brand

by
Post Image
According to an AMI-Partners report, 70% of small business owners are using Facebook, MySpace, blogs, YouTube and Twitter. But, what they are actually doing on social media seems to be spotty – especially in terms of actual business usage.   Only 30% of small businesses perceive social media as strategically important to the success of their...MORE
May
17
2010

Summer Interns: The Real Issue

by
Post Image
Ahhh summer. It’s a time for warmer weather, family vacations, sporting events, or a leisurely cook out on your deck. It’s also the season when we advertising agencies plow through an endless stack of resumes, searching for that college intern who shows promise and passion for our industry. Internships are a chance for college students...MORE
Apr
30
2010

The Patient Experience, as Told by The Office

by
Post Image
A recent episode of The Office makes one wonder how closely the story parallels real life experiences in hospital birthing centers. <SPOILER ALERT> If you didn’t see the episode, Pam goes into labor at the office and reluctantly agrees to be driven to the hospital by her boss Michael. Reluctant because she is hoping to...MORE
Apr
16
2010

When Ugly Loses Its Charm

by
Post Image
Crocs has launched its new “Feel the love” ad campaign highlighting its new, more… ahem, “fashionable” styles, including loafers and flats, marking a line extension and fundamental evolution beyond their funny-looking original model clog. “First and foremost, what we want to do is establish Crocs as a brand and not that one shoe,” said Ken...MORE
Apr
9
2010

Nike Has Lost Their Marbles

by
Post Image
I typically reserve my posts for other topics but I could not pass this one up. Where have our standards gone?  Did they go out the window when I was sleeping?  Nike released a new TV ad this week under their golf line.  The ad features a prominent golfer that’s been in the news a...MORE
Apr
6
2010

Tiger’s Return…Priceless

by
Post Image
With Tiger’s return to golf at the 2010 Masters Tournament in Augusta, I can’t help but think about the accomplishments this man has acquired in a few short years. In 239 PGA Tour events since 1996, Tiger has won over $92.8 million in prize money, lifted the trophy at 14 major championship events, and more...MORE

learn more about The Point to Point Bloggers

Tweet: What's next for the multi-family housing industry? Read about the expected boom in our latest blog post http://t.co/pIlqadB9 2 days ago