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May
27
2011

Back of the Napkin: Doing Some Math at the AIA Show

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Tombstone, Ariz. Bodie, Calif. AIA show in New Orleans. What do these three locations have in common? Last week, they were all ghost towns. For those of you who aren’t in the world of architecture, design and building products, the 2011 American Institute of Architects National Convention took place in New Orleans last week.  A...MORE
Feb
9
2011

Its Time For Your Email Marketing to Graduate

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Do you manage email marketing campaigns? If you do, you’ll want to read this. Email marketing comes in many sizes and flavors. There are monthly newsletters, promotional offers or coupons or special announcements. No matter what type of commercial emails you send, you can always improve the process and the results. The focus of this...MORE
Feb
7
2011

The Running of the Small Business Marketers

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Great news for B2B marketers targeting small business owners.  With the recession, we are seeing a surge of new entrepreneurs hitting the market. According to the annual index of entrepreneurial activity published by the Kauffman Foundation, last year’s pace of new business creation was at its highest since it began tracking 14 years ago.   This...MORE
Aug
24
2010

Consider Honesty Marketing. Before You Need To.

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Honesty marketing has shown up in many marketer’s playbook lately.  Usually as the cornerstone of a crisis management campaign for an unexpected and unfortunate situation.  Toyota used it because of their faulty brakes. BP needed it because of the biggest environmental disaster in US history.  Domino’s had to turn decreasing sales around and confront customer...MORE
Aug
12
2010

5 Ways To Make Your Customers Feel The Love

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Are you spending more time and resources trying to woo new customers or take care of the customers you already have? We’ve all heard the saying that it’s easier to sell to customers you already have, than to try and find new ones. During tough economic times like these it’s easy to shift into panic...MORE
Jul
20
2010

Are You Ready To Market Through Healthcare Reform?

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Are you ready to market yourself in 2014 when healthcare reform hits?  A hard question to answer completely because we don’t even know completely what the 2,700 page bill even means to us or our consumers yet. We do know enough to realize that the traditional healthcare and insurance product and services landscape will change...MORE
Jul
15
2010

Yes, (Some) Oil and Plastics Companies Can Really be Green

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As efforts to contain the disastrous oil leak in the Gulf continue, the mere mention of oil generally evokes images of environmental destruction. While this may be the case, oil doesn’t have to be synonymous with wreaking havoc on the environment. That’s because some companies are making a true commitment to sustainability. With all the...MORE
Jun
30
2010

Better Results through Integrated, Interactive Marketing [VIDEO]

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If you missed it while you slept, marketing has changed dramatically. To help get you up to speed, Point to Point has a video version of their most recent webinar: Better Results through Integrated, Interactive...MORE
Jun
10
2010

Make Small Businesses Need Your Social Brand

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According to an AMI-Partners report, 70% of small business owners are using Facebook, MySpace, blogs, YouTube and Twitter. But, what they are actually doing on social media seems to be spotty – especially in terms of actual business usage.   Only 30% of small businesses perceive social media as strategically important to the success of their...MORE
May
17
2010

Summer Interns: The Real Issue

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Ahhh summer. It’s a time for warmer weather, family vacations, sporting events, or a leisurely cook out on your deck. It’s also the season when we advertising agencies plow through an endless stack of resumes, searching for that college intern who shows promise and passion for our industry. Internships are a chance for college students...MORE

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Tweet: @sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 3 days ago