Marketing to chefs in ways they appreciate.
The corporate chef is one of the more intense, busy professionals you’re likely to meet (link to first blog). Becau… http://www.pointtopoint.com/blog/your-foodservice-marketing-alienating-chefs/
The role of media and technology in foodservice marketing.
Technology is as ubiquitous in professional kitchens today as it is anywhere else, and that ubiquity holds opportuni… http://www.pointtopoint.com/blog/media-and-technology-in-foodservice-marketing/
Marketing to chefs requires understanding their busy lives
When you think of marketing to chefs, a picture of a temperamental artiste who is totally obsessed with food and fla… http://www.pointtopoint.com/blog/understanding-the-importance-of-marketing-to-chefs/
What a top digital agency will tell you about responsive web design
In the Pinhole Economy™, the user is in control of the conversation with your brand, so you must be ready … http://www.pointtopoint.com/blog/a-digital-agency-on-responsive-web-design/
Bringing Manufacturing Back to the U.S.
Today is National Manufacturing Day and to celebrate, we want to focus on bringing manufacturing back to the United States. The U.… http://www.pointtopoint.com/blog/celebrate-national-manufacturing-day/
After a spending few days at last week's Content Marketing World, I felt as though I had just left the bar at closing time.
I came out of there dizzy. Drunk on go… http://www.pointtopoint.com/blog/welcoming-our-robot-overlords.-to-improve-our-content./
The future is here: Marketing for the Manufacturing Industry
In a recent article on cnn.com, a glimpse of the future was outlined. A world where “your tablet or smartphone wi… http://www.pointtopoint.com/blog/marketing-for-the-manufacturing-industry/
Innovation Map and How Marketing Can Support Innovation Goals
Part two of a two-part blog.
In my last post, I discussed how to manage innovation strategically. I also introdu… http://www.pointtopoint.com/blog/the-role-of-marketing-in-innovation/
What Innovation Means In Today’s Marketplace
Part one of a two-part series.
Almost every business around the world today is looking for ways to Innovate – how to make ideas… http://www.pointtopoint.com/blog/how-to-manage-innovation-strategically/
Mobile devices hold the most promise when it comes to delivering contextual marketing and personalized digital experiences. Because mobile devices can deliver on personalizati… http://www.pointtopoint.com/blog/hey-b2b-marketers-start-delivering-contextual-marketing-in-todays-mobile-world/
Mobile media is a phenomenon within the web phenomenon. At the start of 2012, there were 5 billion mobile devices in use, the equivalent of 70% of the world’s population,… http://www.pointtopoint.com/blog/insights-into-mobile-and-how-customers-are-utilizing-it/
In a recent post about The Pinhole Economy, we introduced the concept of the Pinhole, a metaphorical aperture that customers use to draw in the things—products, brands, i… http://www.pointtopoint.com/blog/how-the-pinhole-economy-is-changing-marketing/
In the not-to-distant past, producers (and their intermediaries) controlled the entire production chain. They decided what would be produced, where it would be available, and … http://www.pointtopoint.com/blog/from-fire-hose-to-pinhole/
If you own or run a business that relies on local traffic, you need to pay attention. The proliferation of connected mobile devices - specifically smartphones,… http://www.pointtopoint.com/blog/mobile-devices-and-local-search-weve-reached-the-tipping-point/
If you are thinking of developing a mobile app, you have several important choices to make. By far, the most important choice you'll make is the platform you use to develop. T… http://www.pointtopoint.com/blog/the-difference-between-html5-and-ios-apps/
In today’s marketing environment, the customer controls the terms of the engagement more than ever and screens out anything that lacks relevance. This means that it is more import… http://www.pointtopoint.com/blog/how-to-target-market-like-a-politician/
We are proud to announce the addition of Moveable Truth to Point to Point.
Moveable Truth is a mobile app development company that broadens our range of services and w… http://www.pointtopoint.com/blog/point-to-point-launches-cleveland-mobile-app-development-company/
We are excited to announce the launch of the COSE Sales Tool, an iPad app that enables the sales force of COSE to engage and inform small business owners about the breadt… http://www.pointtopoint.com/blog/point-to-point-develops-ipad-sales-app/
Anybody who has read anything about media in the last 50 years or so is familiar with Marshall McCluhan’s warning that “the medium is the message.”
As prescient as that ide… http://www.pointtopoint.com/blog/the-consumer-is-the-corporation/
In the span of six hours, two separate -- but interestingly similar -- stories came across my stream.
The first was The Big Lead reporting that Advance Digital, parent… http://www.pointtopoint.com/blog/paid-links.-paid-tweets.-pay-attention./
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