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Three Manufacturing Trends in 2013, and Three Ways to Leverage these Trends: Manufacturing Marketing Challenges

Marketing for Manufacturing Companies in a Shifting Landscape As we get deeper into the new year, we are beginning to see trends emerging that will affect manufacturing marke… http://www.pointtopoint.com/blog/trends-in-marketing-for-manufacturing-companies/

Lead Generation and How to Acquire New Customers

New Customer Acquisition in Manufacturing According to a recent study done by BtoB magazine, “almost half (48%) of B2B marketers report that they are ‘very involved or fully … http://www.pointtopoint.com/blog/how-to-acquire-new-customers-with-lead-gen/

How to acquire new customers: Why Data is Everything to Facility Managers

How performance tracking and diagnostics information assists in growing manufacturing customer base When you’re a facility manager, you need to know what’s happening with you… http://www.pointtopoint.com/blog/how-to-acquire-new-customers-why-data-is-everything-to-facility-managers/

Five Ideas Towards Leveraging Digital Marketing For Manufacturers to Grow Leads

If you think it’s not possible to grow leads using digital marketing for manufacturers, think again. As a digital strategist at a manufacturing marketing agency, I often have the… http://www.pointtopoint.com/blog/manufacturing-marketing-agency/

New Customer Acquisition: Breaking through Contractors’ Brand Loyalty

How can a business improve at acquiring new customers? Read on to get insights. Contractors use multiple building products on a daily basis and come to trust certain brands. … http://www.pointtopoint.com/blog/breaking-through-contractors-brand-loyalty/

Trends In Food Processing Marketing -- Differentiate and Communicate

Converting marketing challenges to opportunities In our recent blog "Trends in Food Processing Marketing -- Quality over Quantity," we explored the trends that are shaping me… http://www.pointtopoint.com/blog/trends-in-food-processing-marketing-differentiate-and-communicate/

Trends in Food Processing Marketing – Quantity Over Quality

“I’ll have the steak. Wait, make that the chili. No, make it the salad.” Since 2007, consumers have been cutting corners as they hunker down, pay off debt and increase their … http://www.pointtopoint.com/blog/trends-in-food-processing-marketing-quantity-over-quality/

Disintermediate by Being Relevant and Being Found

  For reasons I can't explain, many B2B marketers, including manufacturers, are unwilling to embrace or even test search engine marketing.  Its hard to deny the facts aroun… http://www.pointtopoint.com/blog/disintermediate-by-being-relevant-and-being-found/