Marketing for Manufacturing Companies in a Shifting Landscape
As we get deeper into the new year, we are beginning to see trends emerging that will affect manufacturing marke… http://www.pointtopoint.com/blog/trends-in-marketing-for-manufacturing-companies/
New Customer Acquisition in Manufacturing
According to a recent study done by BtoB magazine, “almost half (48%) of B2B marketers report that they are ‘very involved or fully … http://www.pointtopoint.com/blog/how-to-acquire-new-customers-with-lead-gen/
How performance tracking and diagnostics information assists in growing manufacturing customer base
When you’re a facility manager, you need to know what’s happening with you… http://www.pointtopoint.com/blog/how-to-acquire-new-customers-why-data-is-everything-to-facility-managers/
If you think it’s not possible to grow leads using digital marketing for manufacturers, think again.
As a digital strategist at a manufacturing marketing agency, I often have the… http://www.pointtopoint.com/blog/manufacturing-marketing-agency/
How can a business improve at acquiring new customers? Read on to get insights.
Contractors use multiple building products on a daily basis and come to trust certain brands. … http://www.pointtopoint.com/blog/breaking-through-contractors-brand-loyalty/
Converting marketing challenges to opportunities
In our recent blog "Trends in Food Processing Marketing -- Quality over Quantity," we explored the trends that are shaping me… http://www.pointtopoint.com/blog/trends-in-food-processing-marketing-differentiate-and-communicate/
“I’ll have the steak. Wait, make that the chili. No, make it the salad.”
Since 2007, consumers have been cutting corners as they hunker down, pay off debt and increase their … http://www.pointtopoint.com/blog/trends-in-food-processing-marketing-quantity-over-quality/
For reasons I can't explain, many B2B marketers, including manufacturers, are unwilling to embrace or even test search engine marketing. Its hard to deny the facts aroun… http://www.pointtopoint.com/blog/disintermediate-by-being-relevant-and-being-found/
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