Optimize your marketing dollars with our search engine optimization services.

When potential customers search for companies or services like yours, are they finding you or your competition? With search engine optimization (SEO) services from Point to Point, we’ll develop an internet marketing campaign that will increase the visibility of your site, improve keyword rankings and garner higher traffic.

But at Point to Point, successful SEO is about more than just traffic and page rankings on Google, Yahoo! and Bing. We believe the success of organic search should also be measured by its impact on your leads. That is, more consumers finding your site isn’t enough. We want them to spend time there. We want them to interact, request more information and ultimately, buy what you’re selling.

Our SEO process includes:

  • Website analysis
  • Competitive analysis
  • Keyword research
  • Content development/content marketing
  • Local search marketing
  • Lead form optimization
  • Online reputation management
  • Usability tracking

Recent blog posts on Search Engine Optimization

Top SEO & Content optimization ranking

Point to Point Helps Client Achieve Top Ranked Website
  We are proud to announce that the website for our client, The Children’s Medical Center of Dayton, has tied for fifth as one of the top hospital websites, according...MORE
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When All Else Fails, Journalism Blames … SEO?
If you read about SEO as much as I do, you’ll see it get blamed – or worse, marginalized – for many things and reasons. Price. Pandas. Pestilence. You name...MORE
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SEO is dead? More like a zombie.
I promised myself I wouldn’t. But I must. Reuters writer Deborah Cohen took the path literally hundreds have taken before. Asking, albeit in roundabout fashion,  about the death of SEO...MORE
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Google +1: The Tramp Stamp of SEO and Social Media Signals
For those at least dabbling in SEO and social media for a few years, you’ve heard this story before. Google is/has/will be a social hub, a social network, a social...MORE
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Those Costly Walls: Content in the Garden
You haven’t read this before. At least I hope not. In the wake of the New York Times’ announcement about their paywall, it would have been really easy to jump...MORE

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