Leverage your story with an online PR firm that’s done it before.

Offline, you’re an expert in your industry, but online, you’re just another widget maker.

Be honest, your online reputation begins and ends with a closed circle of customers. So how do you translate your success and key differentiators to the digital world? By having a strong online PR presence that makes your company a more relevant part of the discussion.

At Point to Point we inject clients back into the conversation with a variety of online PR and marketing initiatives, including:

  • Online PR strategy and campaigns
  • Blogger relations campaigns
  • Copywriting and content development
  • Online press release distribution
  • Online reputation management (ORM) and measurement
  • Blog development and strategy

In addition to our online public relations  services, we also specialize in search engine optimization (SEO) and social media marketing (SMM), two crucial elements for online PR success.

Recent blog posts on Online Public Relations

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PR Continues to Ignore SEO’s Value
A few months ago, I spoke at Kent State’s YouToo Conference on the topic of ignoring SEO. And as you can imagine, talking about SEO with a bunch of PR...MORE
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The Cost of Producing Content
The battle for eyeballs is an expensive one. Not that anyone will tell you that. While the idea of content marketing and content strategy continues to grow in stature for...MORE
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Why PR Without SEO Fails: Understanding Keywords
Every once in a while, I have the pleasure of speaking to public relations students. Talking about PR and communication theory are topics I never tire of discussing. It’s something...MORE
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Should ESPN Separate News and Programming?
Monday’s media day marked the opening of training camps across the NBA. While lacking the cachet of Major League Baseball’s spring training or the NFL’s training camp, media day is...MORE
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If You Own the Problem, You’re the Solution
You’re a genius. Your company has harnessed the universe in such a way that you’ve developed the most wonderful proprietary service/widget/product the world has ever seen. High fives all around....MORE

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