Our media buying team is always reaching for efficiency and effectiveness.

At Point to Point, we know that the effectiveness of advertising depends greatly on thoughtful, strategic media buying. That’s why we’re prepared to do whatever it takes for our clients to get the most cost effective and efficient media plans. We’re experienced in purchasing all types of paid media including online, TV, radio, print, out-of-home and non-traditional. Most importantly, we’re skilled at developing media placement strategies that can help stretch your budget and get your message to break through the clutter.

Here’s how:

Planning/Research

  • Gather audience data using a variety of research tools
  • Leverage media databases to identify opportunities that efficiently reach target audience
  • Review and research associations the audience might be aligned with to identify other opportunities

Buying

  • Negotiate with media properties to achieve maximum reach and frequency
  • Negotiate added value media to create additional efficiencies and opportunities in the buy

Post-Buy Management

  • Monitor placement and creative usage
  • Analyze expenditures and exposures

Recent blog posts on Media Planning and Buying

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Building Brand Loyalty With Contractors That Are Resistant To Change
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Knowing Your Audience – The Divergence of Contractors In Age and Media Usage
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Engaging the Architect & Design Market Using Mobile Marketing
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How To Target Market Like A Politician
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But, How Do You Know It’s Working?
I keep reading about the new normal. That the over-the-top spending of the late 90’s and early 2000’s is over. That spending has gone down while saving has increased. That...MORE

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