Email marketing isn’t for everyone. Just for those that want results.

Just because you send out an email newsletter doesn’t mean anyone is going to read it. Email must be more.

Email success goes well beyond design and deliverability. Testing list segmentation, copy, layouts, headlines, and interactivity will tell you what works and what’s profitable. We don’t believe in sending email to say hello, we do it to transact, in the near term or long.

Transaction, however, doesn’t have to mean complication. We want to use email in a way that re-engages your customers with automated campaigns and flowcharts that look byzantine on our end, not yours. Besides, the more relevant the message, the more likely the transaction.

Point to Point can accelerate your campaigns with the following email marketing capabilities:

  • List development and management
  • Setup and optimization
  • Design and layout
  • Acquisition and lead generation
  • Landing page development
  • Data integration
  • Lead nurturing through drip campaigns
  • Automation and decision points
  • Social media integration
  • Analytics services

Getting customers to open is the easy part. Contact us today to learn how we align email with the rest of your marketing and turn your email campaign into an automated, sophisticated marketing machine.

Silverpop
Point to Point partners with Silverpop, a leading email service provider to offer state of the art email technology solutions.

Recent blog posts on Email Marketing

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Email Marketing is Broken. Here’s Why.
If you use email marketing to communicate with your customer base or for prospecting, you probably pay close attention to open rates, click through rates, and most importantly conversion rates....MORE
email marketing

Why B2B Email Marketing Segmentation Is Like Running A Restaurant
Have you ever worked in the restaurant business?  Ever managed a restaurant?  If you have, you know how different each day can be and how different each customer can be. ...MORE

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