We believe account and brand planning are a process, not an event.
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Solving problems isn’t as simple as pumping out online advertising or television commercials or redesigning websites and waiting for the sales to climb. It takes a lot of research, planning and dissecting. And more planning. At Point to Point, we have proven strategic methods that lay the foundation not only for incremental sales, but for long-term growth and lasting success.
Our process is a journey to understand the relationship between your brand and consumers. And to build a larger, more fully engaged customer base through:
Audience Segmentation
Traditional market research typically garners traditional results. Which is why we dig deeper than just quantitative data. To discover rich insights that drive meaningful audience segmentation strategies, we employ a variety of methods such as conducting focus groups, primary research surveys, ethnography, story telling and other tools to complement more traditional market research methods.
BRAND CLARIFICATION
What does your brand stand for? What separates you from the other guys? What will be the rallying cry that will make your customers true advocates for your brand? We believe it’s vital to spend the upfront time to figure out brand positioning and strategy. So that when we go to market, we’re delivering a clear point of differentiation and a definitive plan of attack.
MARCOM PLANNING
Our account leaders, creatives and media planners work in harmony to find unique and impactful ways to reach your audiences through an integrated marketing communications plan.
ONGOING EVALUATION
We’re constantly checking the numbers and evaluating the effectiveness of our plan so that we can make the necessary adjustments and improvements for success.
