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Nov
28
2011

Point to Point Develops iPad Sales App

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We are excited to announce the launch of the COSE Sales Tool, an iPad app that enables the sales force of COSE to engage and inform small business owners about the breadth of products and services offered by the organization. The app was developed by Point to Point to improve COSE’s sales experience and increase...MORE
Nov
15
2011

The Consumer is The Corporation

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Anybody who has read anything about media in the last 50 years or so is familiar with Marshall McCluhan’s warning that “the medium is the message.” As prescient as that idea was, McCluhan was really hinting at the early signs of a more seismic shift. A shift that increasingly concentrates control — and the power...MORE
Oct
27
2011

Paid Links. Paid Tweets. Pay Attention.

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In the span of six hours, two separate — but interestingly similar — stories came across my stream. The first was The Big Lead reporting that Advance Digital, parent company of the New Orleans daily newspaper The Times-Picayune, is paying players from the NFL’s New Orleans Saints to tweet about the newly redesigned online community…...MORE
Oct
25
2011

Point to Point Adds Children’s Hospital

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We are thrilled to announce our newest client, The Children’s Medical Center of Dayton. Dayton Children’s is one of only a handful of hospitals in Ohio devoted to the health, safety and information needs of children and their family. Point to Point will be working with Dayton Children’s on search engine optimization. To read more...MORE
Oct
11
2011

Chris Anderson: A Pinhole Pioneer

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The “long tail” is an expression coined by Chris Anderson, editor of WIRED and author of The Long Tail: Why the Future of Business Is Selling Less of More, in 2004, is more relevant now than ever. The idea of the long tail can be directly connected to the Pinhole Economy and the current mindset...MORE
Oct
6
2011

Point to Point adds Virginia-Based Client

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We are happy to announce the addition of The Cancer Center at Lake Manassas to our client family. Located in Gainesville, Va., the Center is a partnership between Prince William and Fauquier Hospitals that provides radiation therapy with a primary focus on breast and prostate cancers. Point to Point will be developing a new advertising...MORE
Oct
5
2011

Steve Jobs, 1955-2011

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For me, the loss of Steve Jobs is heartbreaking. I have had the privilege of living at a time where the businesses I have created stood and stand in the sunshine of his genius. In my lifetime, there has been no equal that could connect product development, technology and marketing. Steve Jobs was the antidote...MORE
Oct
4
2011

Mr. Cook, Welcome to the Pinhole Economy

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Apple has always had the ability to exceed expectations. Jobs and team understood how to tease and titillate audiences while telling us what your future technology experiences were going to be. We drank it up, cheered loudly and began a countdown for the long lines that would greet Apple stores around the world and promise...MORE
Sep
22
2011

Facebook: Now With Serendipitous Storytelling Data

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Instant history is a wonderful part of our current society. Recency obfuscates perspective. And it’s often what gets noticed (and actually remembered) is not always what’s important, but what gets the most eyeballs. We see it in sports, on the news and now we get to see in your own life with Facebook’s latest update...MORE
Sep
21
2011

Less Social Social Networking

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Now that Facebook has done it’s best Twitter impression with the latest update “Ticker”, it’s interesting to consider whether social media updates have become too ubiquitous for meaningful engagement in a Pinhole world. As more people become fed up with oversharing or frustrated with the seemingly endless number of social networking sites available today, a...MORE

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Tweet: @sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 3 hrs ago