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Oct
5
2011

Steve Jobs, 1955-2011

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For me, the loss of Steve Jobs is heartbreaking. I have had the privilege of living at a time where the businesses I have created stood and stand in the sunshine of his genius. In my lifetime, there has been no equal that could connect product development, technology and marketing. Steve Jobs was the antidote...MORE
Oct
4
2011

Mr. Cook, Welcome to the Pinhole Economy

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Apple has always had the ability to exceed expectations. Jobs and team understood how to tease and titillate audiences while telling us what your future technology experiences were going to be. We drank it up, cheered loudly and began a countdown for the long lines that would greet Apple stores around the world and promise...MORE
Sep
22
2011

Facebook: Now With Serendipitous Storytelling Data

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Instant history is a wonderful part of our current society. Recency obfuscates perspective. And it’s often what gets noticed (and actually remembered) is not always what’s important, but what gets the most eyeballs. We see it in sports, on the news and now we get to see in your own life with Facebook’s latest update...MORE
Sep
21
2011

Less Social Social Networking

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Now that Facebook has done it’s best Twitter impression with the latest update “Ticker”, it’s interesting to consider whether social media updates have become too ubiquitous for meaningful engagement in a Pinhole world. As more people become fed up with oversharing or frustrated with the seemingly endless number of social networking sites available today, a...MORE
Sep
20
2011

Point to Point a “Patriotic Employer”

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Point to Point’s President and CEO Mark Goren was recently honored by the National Committee for Employer Support of the Guard and Reserve (ESGR) as a Patriotic Employer. Goren was nominated by Aaron McMahon, a 1st Lt. in the Army National Guard with the 1484th Transportation Company, and copywriter here at Point to Point. “Mark...MORE
Sep
15
2011

Welcoming Our Robot Overlords. To Improve Our Content.

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After a spending few days at last week’s Content Marketing World, I felt as though I had just left the bar at closing time. I came out of there dizzy. Drunk on good (no, great) ideas. But still, dizzy. Myself and many of my content-loving brethren heard a lot about a return to authenticity. We heard...MORE
Sep
13
2011

Point to Point adds Mobile App Development to Capabilities

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Point to Point is thrilled to announce its newest capability, mobile development with the addition of Ben Nduati as leader of mobile development. Ben’s expertise as a web and mobile developer will provide our clients with a new platform to reach their audiences. He has over ten years experience in web development and transitioned to...MORE
Sep
6
2011

Lessons from the Revolution: You Can’t Determine the Medium

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The use of social media in recent revolutions may have reached its zenith with the demonstrations in Egypt. The young protesters there, skeptical of state-influenced traditional media, made social media the vehicle for finding and exchanging information. It was a great example of the Pinhole in action – citizens using both behavioral and technological means...MORE
Sep
1
2011

Tweets on TV Answers the Wrong Question

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If you missed it, on Monday night, the New York Jets played the New York Giants in a preseason NFL game. While amazing in and of itself, a certain area of the Twitter world exploded in delight. The reason? Tweets. On. Screen. Oh, and hashtags! They used hashtags! TV personalities tweeted in delight. Scribes at...MORE
Aug
23
2011

Recognizing, and Activating, a Pinhole

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By definition, a pinhole is a very small hole. You can think of it as the aperture of a camera. You use the aperture to control the amount of light that gets through to create the best possible result. Make the aperture too large and too much light gets through, resulting in overexposure; make the...MORE

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