At Point to Point, we specialize in solving particular challenges. This page, for example, solves the challenge of search engine optimization.
Lots of topics, lots of content. On everything from interactive marketing for architectural products to manufacturing marketing challenges. All organized so it's easy to find. For you. And for search engines.
Marketing to chefs in ways they appreciate.
The corporate chef is one of the more intense, busy professionals you’re likely to meet (link to first blog). Because of the pace of their work and the demands on their time, it’s especial…
The role of media and technology in foodservice marketing.
Technology is as ubiquitous in professional kitchens today as it is anywhere else, and that ubiquity holds opportunities for marketing to chefs, if you know where and how they use it.
First, i…
Marketing to chefs requires understanding their busy lives
When you think of marketing to chefs, a picture of a temperamental artiste who is totally obsessed with food and flavor is what usually springs to mind. But there’s a lot more to these complex …
PowerPoint may not be your most effective tool when it comes to upselling and cross selling
The most common of manufacturing sales tools today is the old-fashioned PowerPoint presentation. You know the one – 90 or so slides filled with tiny details, of…
Marketing for Manufacturing Companies in a Shifting Landscape
As we get deeper into the new year, we are beginning to see trends emerging that will affect manufacturing marketing challenges. A recent article, “Three Trends to Watch in 2013” by the Coun…
Sales Strategies for Manufacturing
In today’s technology-enabled, Internet-centric world, the salesperson’s function and role is changing, and as it does, so does sales support for manufacturers. No longer do buyers depend on their salesperson to provi…
As the galaxy’s leading B2B marketing agency, we’ve developed a range of focused solutions that help building and architectural products companies and manufacturers maximize the effectiveness of customer acquisition and growth activities quickly.
Check out what we do and see how we do it. And if you’ve got one or more of the problems we solve, give us a call.
