Sarah Firestone

When Sarah graduated from Kent State University with a B.A. in Advertising, she originally had the dream of becoming a copywriter. That is, until she got an internship at Point to Point in media planning and buying and fell in love with it. Sarah admits that math has always been her “thang,” so the fact that she gets to work in a high-energy environment and be a number-crunching nerd is a real dream come true. After proving her rockstar chops during her internship, Sarah joined the Point to Point team full-time and the rest, well, is history. Sarah enjoys math and metrics so much she became Google Adwords Certified.
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Oct
19
2010

But, How Do You Know It’s Working?

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I keep reading about the new normal. That the over-the-top spending of the late 90’s and early 2000’s is over. That spending has gone down while saving has increased. That this pessimism everyone feels about the economy is here to stay, maybe not forever, but for a long, long while. Even though the recession was...MORE
more posts from Sarah Firestone
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Bank Statements as an Advertising Medium
Since I work at a media planning agency, part of what I do includes research into new and interesting media opportunities. Besides it actually being part of my job, I...MORE
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The Importance of Audience Segmentation
As a media planner I’ve had the opportunity to work on all types of plans across a wide variety of client types.  We’re talking B2B to B2C, traditional to emerging...MORE
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You’re A Tool (But Not In A Bad Way)
One thing (of many) they don’t teach in college is in order to be successful in media planning you need to have good relationships. Trust is something I never realized...MORE
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Online TV is a Media Planner’s Heaven
If one thing is certain it’s that as a media planning agency we are always looking for trackability. TV, radio and newspapers have always had that elusive “I know X...MORE

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Tweet: @sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 3 days ago