Mark D Goren

Mark combines a comprehensive knowledge of advertising and technology with an in-depth understanding of marketing and branding. His passion for advertising and marketing can be seen in the work he’s done for the likes of Sherwin-Williams, AAMA, COSE, La-Z-Boy, Lutron and Schindler Elevator.
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Aug
1
2007

Remodeling is the new “new construction”: News to Use #7

In this installment of News to Use, we’ve compiled a collection of articles from the trade pubs, newspapers and Internet to address the issues remodelers face today. Read on, and you’ll find a wealth of insights to help you capitalize upon emerging market trends in outdoor living spaces, kitchens and baths. And the rising influence...MORE
Jul
11
2007

Blah + Blah = More blah

I remember when mission statements were the fashion of the day. Their purpose, or rather should I say their mission, was to clearly communicate what the company hoped to accomplish. In just a short paragraph, the thinking was that clarity would emerge for those who were not aware of the doctrine of their paycheck providers....MORE
Apr
26
2007

Technology and its impact on design: News to Use #6

At Point to Point, we continue to scour the trade pubs, newspapers and Internet for new insights to help you grow your business. In this installment of News to Use, we take a look at how technology is affecting the design of our homes, hospitals and commercial structures. We examine some of the latest trends....MORE
Mar
19
2007

The Latest Word on Word of Mouth Marketing

The last few weeks I’ve been digging into word of mouth marketing (WOM). Ron McDaniel of Buzoodle suggested I take a look at WOMMA. Once on the site, I had an abrupt awakening to the speed and depth of which this new discipline is evolving. WOMMA lists 11 different ways to leverage WOM and is...MORE
Jan
29
2007

Building a movement and achieving market dominance

Is it enough to simply develop, brand, market and sell products? I don’t think so. Let me explain. I believe that regardless of what you’re selling, you need to be more than a category leader, a strong number two or fast follower. You need to move from a product centric focus to a position of...MORE

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