Mark D Goren

Mark combines a comprehensive knowledge of advertising and technology with an in-depth understanding of marketing and branding. His passion for advertising and marketing can be seen in the work he’s done for the likes of Sherwin-Williams, AAMA, COSE, La-Z-Boy, Lutron and Schindler Elevator.
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Jul
28
2009

CMO Word Cloud

So what happens when you randomly select a dozen help wanted ads off the CMO Council Talent Sourcing Center, eliminate any word mentioned less than five times and create a tag cloud?  Certain patterns emerge. Words like communication, management, sales, experience, brand and strategies dominate. Followed by team, planning, develop and programs. And what about...MORE
Jun
9
2009

Fact based choice—third in a series on choice in healthcare

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Nothing helps make a decision like cold hard facts. Decisions should be neat and clean, black or white and based on data. But what if the actual mental gymnastics of decision making is less about facts and more about emotion? Jonah Lehrer’s recent book, How We Decide pops open our craniums to see what’s going...MORE
Apr
14
2009

Nudging choice—second in a series on choice in healthcare

I believe that breakthrough thinking is born from the idea of simplification. How many times have we thought, “Why didn’t I think of that, it was so obvious.” Yet when we get to thinking about choice, we often make ideas about driving choice overly complex where simplicity is required. The book Nudge by Richard Thaler...MORE
Mar
31
2009

Choice

When I Googled the word choice I was presented with 429,000,000 entries, a few too many choices. We open our eyes each day from a dream state where we have no conscious choices to make, to a life filled with nothing but choice. The toothpaste we squeeze out, clothes we pull on, and coffee we...MORE
Dec
14
2008

Dog house to my house

Last week a friend sent me the JC Penny Dog House youtube video. After an enjoyable view and a lot of head nodding, I decided to learn more about the genesis of the campaign and discovered the web site that housed the video with other viral catalysts. At first I thought great idea, but I’m...MORE
Jun
13
2008

NeoCon 2008 commentary

Each year in early June, tens of thousands of people make a pilgrimage to Chicago’s Merchandise Mart to see this year’s latest and greatest contract design products. It’s an exhibition that as its name implies is about “new.” Yet it’s a show so lost in the weeds that its exhibitors believe that unveiling new products...MORE
Nov
12
2007

Thoughts on GreenBuild 2007

I’d  like to start by saying thanks to USGBC for taking Green from the province of  impassioned environmentalist to mainstream commerce. Thanks to USGBC, Green is now a proper noun versus just another color. Record show attendance and nearly a thousand exhibitors made it obvious that Green is big business. And that’s not a bad...MORE
Nov
9
2007

Brand building tips for small businesses

It’s become clear to us through our work for the Council of Smaller Enterprises (COSE), that what small business owners really need is someone who’s got their back. And that special someone is anyone who can save them time and/or money. So with that in mind, we decided to lend a hand to the backbone...MORE
Sep
4
2007

Understanding Marketing Directors

Debby Kulber, an account director at Point to Point, noticed that while we spend a lot of time gathering insights on our client’s customers, we spend very little time understanding what it’s like to be the client. To get a deeper view, Debby interviewed 14 randomly selected corporate marketing leaders and asked the following nine...MORE

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