Mark D Goren

Mark combines a comprehensive knowledge of advertising and technology with an in-depth understanding of marketing and branding. His passion for advertising and marketing can be seen in the work he’s done for the likes of Sherwin-Williams, AAMA, COSE, La-Z-Boy, Lutron and Schindler Elevator.
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Mar
5
2010

Buy Like You’re Branding

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We are all brand ambassadors. We are all salespeople. I’ve always thought that the world would be a better place if everyone had the position of salesperson at some time in their life. To be on the other side of the table is to have an appreciation of what it’s like to walk in with...MORE
Feb
23
2010

Losing Patients? Here’s How To Create More

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Regardless of what happens in healthcare reform, health systems still need to gain private insurance revenue market share. Now more than ever, providers need to present new and different ways to reach and appeal to consumers through more effective hospital marketing. Below, we’ve outlined four ideas that could help: Given that most people with private...MORE
Feb
3
2010

Top 10 Marketing Opportunities In the Wake of the iPad

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For months there has been speculation that the new iPad would be the second coming of technology. Sadly, it appears the iPad will not solve world hunger nor will Steve Jobs be awarded the Nobel Prize. It’s no wonder that a few days after their announcement, Apple’s stock dropped over 20 points. What’s missing? A...MORE
Dec
21
2009

When Should a Brand Blame a Supplier? Hint, Never.

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I recently received my second email from Time Warner, forewarning that the cost of programming may go up as much as 300%. It seems that they are trying to create some sense of activism from their existing customers by beating the drum of discontent against those big meanies at my beloved TV brands. There’s even...MORE
Dec
7
2009

Strategic Redundancy

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I was recently on the Healthcare Strategy Institute’s web site and noticed an upcoming conference titled,  Fifteenth National Forum on Customer Based Marketing Strategies. What the what? Forgive me, but how can you have a marketing strategy that doesn’t involve the customer. Feels like the national photosynthesis conference based on plants. Marketing at its core is...MORE
Nov
23
2009

We are all Media Properties

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Social media can loose value as marketing messages attempt to create...MORE
Nov
12
2009

The Brain and the Fire Hose

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Are we reaching an information paradox? The more content available the less time for comprehension. Do readers, bookmarks, RSS feeds, social media and email alerts make learning...MORE
Oct
2
2009

What’s Loyalty Got To Do With It?

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Recently I killed my subscription to AdAge. Three months later I received a call asking me to come back at a special rate of $69. Now, while that sounds like a great deal, I felt like the ultimate rube, the loyal fool who previously paid $150 per year. In other words, my disloyalty was rewarded...MORE
Aug
26
2009

Americans Rethinking Healthcare

One of the things Americans are buying less of is healthcare. And with all the news coverage on healthcare reform, it’s critical that providers not lose perspective of how to connect with consumers’ smaller wallets. Our white paper, Keeping in Sync With Consumers Who Are Re-Thinking Their Healthcare, discusses ways of influencing people’s thinking to...MORE
Aug
13
2009

Five Myths of Social Media

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1. Social media is easy – It’s not easy  and takes a significant amount of planning like any good communication strategy. 2. It’s free – Not even close. You need skilled people with great thinking and writing skills to manage your social properties. 3. It will replace advertising – Social media is a game changer,...MORE

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