Heather Evans

Over her 20 year career, Heather has worked on both the client- and agency-side, which enables her to bring a unique perspective and understanding to every job. She has expertise in developing integrated marketing and advertising solutions across a diverse group of industries including healthcare, non-profit, consumer products and financial services. She has been instrumental at Point to Point in helping clients define their point of difference, grow their market share, develop lead generation programs and establish analytics to measure ROI. Heather enjoys building relationships with her clients and working closely with them to develop new ideas to drive their success. She holds a B.S. in Business from Virginia Tech.
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Dec
11
2009

Online video marketing: an opportunity you can’t ignore

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I recently attended a webinar about Online Video Advertising for Healthcare Marketers, and learned some startling information. It seems we Americans have a rather voracious appetite for viewing videos online. For starters, the number of adults online who watch videos on video-sharing sites like YouTube has doubled in the last three years, thanks in part...MORE
Nov
30
2009

Understanding Marketers’ Needs Survey: Help Point to Point help you

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Marketing pros, participate in a short, 5Q survey on topics you find interesting, challenges you're facing, information most useful for your marketing...MORE
Nov
10
2009

5 Ways to Do More with Less

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Marketers are under tremendous pressure. They’re charged with achieving growth in the midst of an unforgiving economy. Remaining competitive in a global marketplace full of lower cost providers. Finding ways to garner meaningful insights about their audiences. Measuring the value of their marketing efforts. Marketers are especially challenged to do more with less. Delivering greater...MORE
Feb
12
2007

How tuned in are you to your customer?

A couple of years ago I was reading a magazine article and stumbled upon an interesting quote. “Argue anything for your own advantage and people will resist to the limit. But seem unselfishly to consider your customers’ desires, and they will naturally flock to you.” I don’t even remember the magazine I was reading. Ad...MORE

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