Heather Evans

Over her 20 year career, Heather has worked on both the client- and agency-side, which enables her to bring a unique perspective and understanding to every job. She has expertise in developing integrated marketing and advertising solutions across a diverse group of industries including healthcare, non-profit, consumer products and financial services. She has been instrumental at Point to Point in helping clients define their point of difference, grow their market share, develop lead generation programs and establish analytics to measure ROI. Heather enjoys building relationships with her clients and working closely with them to develop new ideas to drive their success. She holds a B.S. in Business from Virginia Tech.
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Aug
12
2010

5 Ways To Make Your Customers Feel The Love

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Are you spending more time and resources trying to woo new customers or take care of the customers you already have? We’ve all heard the saying that it’s easier to sell to customers you already have, than to try and find new ones. During tough economic times like these it’s easy to shift into panic...MORE
more posts from Heather Evans
Green Oil
Yes, (Some) Oil and Plastics Companies Can Really be Green
As efforts to contain the disastrous oil leak in the Gulf continue, the mere mention of oil generally evokes images of environmental destruction. While this may be the case, oil...MORE
Interns
Summer Interns: The Real Issue
Ahhh summer. It’s a time for warmer weather, family vacations, sporting events, or a leisurely cook out on your deck. It’s also the season when we advertising agencies plow through...MORE
425.fischer.theoffice.082508
The Patient Experience, as Told by The Office
A recent episode of The Office makes one wonder how closely the story parallels real life experiences in hospital birthing centers. <SPOILER ALERT> If you didn’t see the episode, Pam...MORE
crocs
When Ugly Loses Its Charm
Crocs has launched its new “Feel the love” ad campaign highlighting its new, more… ahem, “fashionable” styles, including loafers and flats, marking a line extension and fundamental evolution beyond their...MORE

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