Brady Cohen

Brady Cohen is always focused on one thing: results. Throughout his career, Brady has spearheaded new lead-generation processes and pioneered new capabilities in the analytical evaluation and modeling of awareness-based marketing tests. He has strong experience at employing interactive and social media programs, advertising through video games and mobile phone marketing. And he is an expert at creating marketing dashboards that enable data-driven approaches to media optimization. Whether he’s seamlessly integrating new and traditional media or developing, implementing, and measuring emerging and digital media, Brady’s work has a proven track record of helping clients increase their brand awareness, lower their marketing costs and achieve greater ROI.
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Jan
4
2011

Disintermediate by Being Relevant and Being Found

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For reasons I can’t explain, many B2B marketers, including manufacturers, are unwilling to embrace or even test search engine marketing.  Its hard to deny the facts around how valuable of a communication channel search engines have become.  According to MarketingProfs, search marketing is the leading marketing tactic in terms of it’s growing effectiveness over time....MORE
Dec
6
2010

Dear Congress, Please Rethink ‘Do Not Track’ Bill

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Much has been written recently about the proposed Do Not Track bill that will allow web users to opt out of being tracked online.  As I consider the implications of this bill, I am preparing myself for irrelevance.  We’ve made such great progress developing technology that makes our web experiences more personalized and relevant. Implementing...MORE
Nov
9
2010

Web Analytics Myopia – Why You Need Call Tracking

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You have a business and sell stuff. Congratulations. Chances are you have a website as a way for people to learn about your company, your products and services.  Do you know how people find your website and how they contact you?  Do you want to know what marketing and advertising is working and what’s not...MORE
Oct
12
2010

Being Relevant in a Sea of Irrelevance

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Lets say you are male and somewhere between the ages of 18-34 years old. Lets also say you are into cars. You like to drive cars, fix cars, read (online and offline) about how cars perform, and you’ve bought a few cars. Your car is your prized possession and you baby it. Lets also assume...MORE
Sep
8
2010

Creating a Road Map to Marketing ROI for Building Products Manufacturers

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I’ve had the opportunity to work with many marketers in the building products sector.  A common topic of conversation related to their marketing is how they can better understand the effectiveness of their marketing investments.  In most cases, the best way to get a handle on marketing’s effectiveness at generating leads and sales is measured...MORE
Aug
17
2010

Get Your Business Noticed By Small Businesses

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Small business is the backbone of our economy.  There are an estimated 29 million of them according to the SBA.  Whether you are a building products manufacturer, a financial services company, a chemical distributor or otherwise, chances are you market to and sell products and services to small businesses. Small businesses use many sources to...MORE
Jul
6
2010

Why B2B Email Marketing Segmentation Is Like Running A Restaurant

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Have you ever worked in the restaurant business?  Ever managed a restaurant?  If you have, you know how different each day can be and how different each customer can be.  No two days, or two customers are the same.  For anyone who has not worked in a restaurant, you’ll still appreciate this as long as...MORE
Jun
1
2010

Search Engine Marketing Should Play A Key Role In Healthcare Advertising

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As urban sprawl has pushed and pulled families away from the urban core in many markets, it has become increasingly important for healthcare systems to expand their footprint by opening regional facilities in the burbs.  My hometown, Cleveland, Ohio is a great example of a market that has seen its share of sprawl over the...MORE
Apr
26
2010

Drill Deeper Into Your Adwords Campaigns With Google Sitelinks

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If you advertise on Google Adwords, you may have wondered why you can only link to one URL.  In some instances, you may want to offer link choices.  Google Sitelinks within Adwords gives advertisers a way to provide deeper links within their ads.  According to Google, Sitelinks typically appear on branded searches. From Google: Ad...MORE
Apr
12
2010

Monetizing Cookie Crumbs

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By now, most web-surfing adults have heard of or know what a cookie is.  I’m not talking Toll-House here.  This is about the type of cookies placed on computers that track web-surfing.  With the integration of Doubleclick into Google and also available through most third party ad servers, any website owner can leverage cookie technology...MORE

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