Brady Cohen

Brady Cohen is always focused on one thing: results. Throughout his career, Brady has spearheaded new lead-generation processes and pioneered new capabilities in the analytical evaluation and modeling of awareness-based marketing tests. He has strong experience at employing interactive and social media programs, advertising through video games and mobile phone marketing. And he is an expert at creating marketing dashboards that enable data-driven approaches to media optimization. Whether he’s seamlessly integrating new and traditional media or developing, implementing, and measuring emerging and digital media, Brady’s work has a proven track record of helping clients increase their brand awareness, lower their marketing costs and achieve greater ROI.
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Jan
8
2012

Connecting With Moms Through Mobile App Experiences

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There is a growing trend among moms. Soccer moms as many of us have affectionately come to know them have gone mobile. It’s time to set aside what you previously knew to be the modus operandi for this segment. Moms today are highly connected, highly informed and extremely app-driven. I like to refer to them...MORE
more posts from Brady Cohen
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Closing the Loop on Measurement
A common challenge marketers face is that they have data from various campaigns that reside in disparate systems.  In order to make meaning out of the data and gain insights...MORE
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Email Marketing is Broken. Here’s Why.
If you use email marketing to communicate with your customer base or for prospecting, you probably pay close attention to open rates, click through rates, and most importantly conversion rates....MORE
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Speaking the Language that’s Relevant to Your Audience
Several people have been credited with the saying: “Seek first to understand, then be understood.” A quick Google search gives credit to Steven Covey, author of The 7 Habits of...MORE
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Its Time For Your Email Marketing to Graduate
Do you manage email marketing campaigns? If you do, you’ll want to read this. Email marketing comes in many sizes and flavors. There are monthly newsletters, promotional offers or coupons...MORE

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Tweet: Learning Pinterest? See how our client @DaytonChildrens is using it to connect with moms http://t.co/VxEzf04B 3 days ago