Google +1: The Tramp Stamp of SEO and Social Media Signals

For those at least dabbling in SEO and social media for a few years, you’ve heard this story before. Google is/has/will be a social hub, a social network, a social something. To FINALLY be that intersection of search and social. To succeed where they and others have failed. And by now you’ve likely read all...MORE

Cleveland Indians Find Social Media Suite Spot

Social media’s infancy has come to an end. And left behind is a graveyard filled with the best of intentions, budgets and smart people. Whereas it was once enough to be a part of the conversation, I think (hope) that we’ve finally grown up. There’s no better example of this maturity than the Cleveland Indians....MORE

Those Costly Walls: Content in the Garden

You haven’t read this before. At least I hope not. In the wake of the New York Times’ announcement about their paywall, it would have been really easy to jump on the bandwagon to blast the Times for a variety of reasons.  Better yet, it would have been really easy to write that blog post....MORE

Connecting With Small Business Owners Through Paid Search Advertising

Small business owners are busy by nature.  They wear many hats and are always on the go.  At Point to Point, we’re always looking for ways to connect our client, Cleveland-based COSE, with small business owners.  We’ve learned that the connection is made based on the small business owner’s terms.  Often times, the small business...MORE

Making Google News Better: Why Curation Requires More Than Recency

I get plenty of snide comments about my Twitter feed. Mostly that I tweet far too much. Fair enough. But also wondering why I read (and share) so many journalism-based tweets? As in: why care so much about journalism? Here’s the thing. If you have any interest in SEO, you should be very interested in...MORE

Does Green Marketing Still Have Legs? [WHITE PAPER]

It’s time to think differently about green. Though awareness of green has blossomed, so too has confusion. Years of greenwashing have made consumers cautious of green claims and green promises. In our latest white paper, Green is Dead, we’ll help marketers see their products through a uniquely green lens, helping them understand the green landscape...MORE

Value of Content & SEO: Why AOL Got Hosed and Why You Should Care

By now, you’ve probably read about AOL’s purchase of the Huffington Post. You’ve also probably read plenty of stories why it’s a good purchase, bad purchase, good for journalism, bad for journalism, good for social media, and of course, bad for social media. It’s all irrelevant. Here’s what (we think) we know: AOL purchased Huffington...MORE

The Running of the Small Business Marketers

Great news for B2B marketers targeting small business owners.  With the recession, we are seeing a surge of new entrepreneurs hitting the market. According to the annual index of entrepreneurial activity published by the Kauffman Foundation, last year’s pace of new business creation was at its highest since it began tracking 14 years ago.   This...MORE

PtP Client Ad Featured During Super Bowl [VIDEO]

We don’t like to brag. We love to brag. So it should be of no surprise we’re happy to share a spot we developed for Oswald Companies that will be on during Super Bowl XLV. Locally. But still. SUPER BOWL. The ad is part of a larger campaign that activates the insurance company’s deeper understanding...MORE

Don’t Waste Content on Quora. Not Yet.

I know, I should have posted this three weeks ago. But we’re well past a month into Silicon Valley’s love-in for social media darling Quora and the lesson – as always – is that we have learned nothing from our mistakes. Ever since some late December overkill press and some infighting between uber-early adopters, the...MORE

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