Point to Point adds Mobile App Development to Capabilities

Point to Point is thrilled to announce its newest capability, mobile development with the addition of Ben Nduati as leader of mobile development. Ben’s expertise as a web and mobile developer will provide our clients with a new platform to reach their audiences. He has over ten years experience in web development and transitioned to...MORE

Tweets on TV Answers the Wrong Question

If you missed it, on Monday night, the New York Jets played the New York Giants in a preseason NFL game. While amazing in and of itself, a certain area of the Twitter world exploded in delight. The reason? Tweets. On. Screen. Oh, and hashtags! They used hashtags! TV personalities tweeted in delight. Scribes at...MORE

Supplementing Your Persona-Building for Content Strategy

Marketers jumping in the content strategy world face a hard truth. For the majority of content development projects you will work on, you are not a part of the intended audience. This is not a bad thing, but the quicker one realizes this, the better. One must build personas and really understand the target audience...MORE

CEM is the New CRM

Customer Relationship Management (CRM) is all the rage. And we all know what it is. Every company approaches it differently. Some choose to implement systems such as Salesforce and Gold Mine to track every lead and contact, while others employ live customer service reps to tackle every problem a customer might encounter.  Others choose a...MORE

Google+: When Brands Don’t Belong

By now, you’ve certainly heard about Google’s latest venture into the social sphere, Google+. While Google’s many (failed) ventures into social networks are well-documented, Google+ appears to already gained some traction. Following the Wave and Gmail script, Google utilized a strict invitation-only process for new users to stymie unchecked growth. And before the majority of...MORE

Do The Designers At NeoCon Understand The Pinhole? I Think So!

My first visit to NeoCon was a blur of office furniture, iPad giveaways, and walking. Lots of walking. One organization, via tweet, noted the irony that in a Merchandise Mart full of office furniture, there was no place to sit. It shouldn’t be surprising that at a show like NeoCon, innovation and design ruled. While...MORE

PR Continues to Ignore SEO’s Value

A few months ago, I spoke at Kent State’s YouToo Conference on the topic of ignoring SEO. And as you can imagine, talking about SEO with a bunch of PR practitioners at a social media conference meant that my “breakout session” was more like a “campfire discussion.” Especially in comparison to the keynotes and more...MORE

Apropos: Point to Point featured on AdFreak.

If you’re not following us on Facebook (and really, what’s wrong with you), you may have missed our slightly-overdue, but well-intentioned tour of our office. In planks. You know planking as that-thing-you-didn’t-really-understand-a-month-ago-and-not-sure-why-people-are-still-doing-it. Anyhoo, the folks at Adweek and Adfreak thought it warranted some attention. And we think their attention to our cries for attention deserved...MORE

When All Else Fails, Journalism Blames … SEO?

If you read about SEO as much as I do, you’ll see it get blamed – or worse, marginalized – for many things and reasons. Price. Pandas. Pestilence. You name it. We even see it die on a regular basis.  Last week, an editor of The New York Times decided that “SEO is BS” and...MORE

SEO is dead? More like a zombie.

I promised myself I wouldn’t. But I must. Reuters writer Deborah Cohen took the path literally hundreds have taken before. Asking, albeit in roundabout fashion,  about the death of SEO with an overused headline, “Is SEO DOA?” and a lede that only a mother could love. Ron Springer is overhauling his company’s website and is...MORE

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