By definition, a pinhole is a very small hole. You can think of it as the aperture of a camera. You use the aperture to control the amount of light that gets through to create the best possible result. Make the aperture too large and too much light gets through, resulting in overexposure; make the...
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more posts about The Pinhole Economy
Greg Thomas
The Roots and Causes of The Pinhole Economy
In the book “In Praise of Doubt,” Peter Berger and Anton Zijderveld make the point that “modernity de-institutionalizes.” That is, as society, culture and technology evolve, a “vast marketplace” of...
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Brady Cohen
Closing the Loop on Measurement
A common challenge marketers face is that they have data from various campaigns that reside in disparate systems. In order to make meaning out of the data and gain insights...
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