Articles Archive for July 2011

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Jul
28
2011

Supplementing Your Persona-Building for Content Strategy

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Marketers jumping in the content strategy world face a hard truth. For the majority of content development projects you will work on, you are not a part of the intended audience. This is not a bad thing, but the quicker one realizes this, the better. One must build personas and really understand the target audience...MORE
more posts about The Pinhole Economy
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A Changing World – An Introduction into the Pinhole Economy
For the first time in human history, the problem with information is not that we don’t have enough of it, but that we have too much of it. The statistics...MORE
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CEM is the New CRM
Customer Relationship Management (CRM) is all the rage. And we all know what it is. Every company approaches it differently. Some choose to implement systems such as Salesforce and Gold...MORE
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Email Marketing is Broken. Here’s Why.
If you use email marketing to communicate with your customer base or for prospecting, you probably pay close attention to open rates, click through rates, and most importantly conversion rates....MORE
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Google+: When Brands Don’t Belong
By now, you’ve certainly heard about Google’s latest venture into the social sphere, Google+. While Google’s many (failed) ventures into social networks are well-documented, Google+ appears to already gained some...MORE

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