Articles Archive for September 2010

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Sep
13
2010

Point to Point’s New Creative Director Reflects Agency Evolution

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Point to Point is excited to announce Greg Thomas as creative director. Greg has spent more than 25 years managing the creative process and coaching creative teams to help businesses be more successful and has helped clients such as Ameritech, McDonald’s, Goodyear, Sherwin Williams, Lamson Home Products, FirstEnergy, Parker Hannifin, TimberTech, Bruegger’s Bagels, MTD, White...MORE
Sep
10
2010

Point 82: Marketing Tech News Roundup 9/6-9/10

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That was fast. No, we’re not talking about the week (4-day weeks FTW). But in the time it took you to read that sentence, Google just saved the world, like, 300 seconds with Instant Search. Yes, we’re already tired of hearing about how it will save us so much time, the whales, etc., but its...MORE
Sep
9
2010

Google Instant Frequently Asked Questions

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At this point, there are more questions than answers about Google Instant. What we know Google Instant does do, as unveiled yesterday, is auto-complete and show results for a popular searches as users type, as opposed to after pressing the “Search” button or enter. For example, if you start typing in “SEO is dead,” Google...MORE
Sep
8
2010

Creating a Road Map to Marketing ROI for Building Products Manufacturers

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I’ve had the opportunity to work with many marketers in the building products sector.  A common topic of conversation related to their marketing is how they can better understand the effectiveness of their marketing investments.  In most cases, the best way to get a handle on marketing’s effectiveness at generating leads and sales is measured...MORE
Sep
3
2010

Point 82: Marketing Tech News Roundup 8/30-9/3

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There’s quite a storm brewing on the horizon. No, we aren’t talking about Earl or even Mike Wise and the Washington Post. This past week, Facebook and Apple are getting the clouds rumbling with their squabble over Ping. But did anyone notice or were they all too busy tweeting from their iPads? Other stories we’ll...MORE
Sep
2
2010

The Case for Branding in SEO

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In a post in June, Aaron Wall wrote a very thorough post on how to build a brand with SEO. In that post, he outlined the importance of branding within keyword research and implementation. Too often, the only time you see the words “brand” and SEO in the same sentence is on the ramifications Google’s...MORE
Sep
1
2010

United Way Brings New Meaning to “Greater Clevelander” [CLIENT]

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As far as most of us are concerned the term “Greater Clevelander” refers to someone who lives or has lived within the Cleveland/Akron metro area. However, there are some people who like to define it a bit differently. To our friends at United Way, it’s a philosophy, a mindset, a belief about being greater people...MORE

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