Seventy-five percent of the building product brands specified by architects, designers and specifiers end up being installed. So how are you reaching these unique audiences? In our latest white paper, “Connecting to Architects & Designers,” we give insight into these unique influencers, the specification process, and how to develop sound marketing strategies. The white paper...
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Point to Point
Should ESPN Separate News and Programming?
Monday’s media day marked the opening of training camps across the NBA. While lacking the cachet of Major League Baseball’s spring training or the NFL’s training camp, media day is...
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Point to Point
Point 82: Marketing Tech News Roundup 9/20-9/24
With the return of network television, we realize you’re probably didn’t have time to follow the marketing and tech news across the Internets this week. Dry your eyes friends, that’s...
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Point to Point
Google CEO Eric Schmidt on Stephen Colbert: ‘We Don’t Do Data Mining’ [VIDEO]
When he isn’t planning world domination or monetizing our thoughts, Google CEO Eric Schmidt sheds his robot exterior to reveal he has a sense of humor, and is – indeed...
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Point to Point
Job Opening: Content Development Specialist
Want to join our team? Point to Point is in search of an entry-level content development specialist. If you are a strong writer, well-read and social media savvy, we’re interested...
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