Is Environmental-Friendly Art the Next Creative Advertising?

You can’t help but be moved by the daily images of oil gushing from the severed pipeline miles under the ocean. It makes what we have all known for so long: that our dependence on fossil fuels is killing our planet; so visible, so undeniable.

So what’s a person to do? Turn off the news? Buy stock in Dawn?

My solution: jump over to www.good.is and reassure myself that there is hope. That people everywhere are working to end the addiction. And, that’s where this image jumped out at me.

I’ve known about green roofs and white roofs and the benefits they have for energy conservation, but green walls?

Just think of the square footage that could be devoted to changing our environment. Just think about all the opportunities for messaging. I mean, what would Times Square look like in Myrtle instead of neon?

And with Copenhagen now mandating green roofs, it seems green walls would be the next natural extension of harnessing unused square footage in battle for carbon neutrality.

For advertisers, it’s a reminder to look beyond the traditional approaches to messaging. To partner with inventors, builders, and architects as well as, producers, directors and web gurus.

As for me, it looks like my current vocabulary of Helvetica and Bodoni will be expanding to include Coreopsis and Sedum.

For more information on how you can look beyond the traditional in your industry, visit our creative development page.

Flickr photo courtesy of PghFun1 via the Good.is blog.