26
2010
Drill Deeper Into Your Adwords Campaigns With Google Sitelinks
If you advertise on Google Adwords, you may have wondered why you can only link to one URL. In some instances, you may want to offer link choices. Google Sitelinks within Adwords gives advertisers a way to provide deeper links within their ads. According to Google, Sitelinks typically appear on branded searches.
From Google:
Ad Sitelinks allows advertisers to include up to four additional page links on qualifiying text ads that appear on Google.com and Google Search Network partners. This extension is available globally on ads that meet our quality requirements. The most common campaigns to qualify for the Ad Sitelinks feature are high-quality campaigns that contain keywords and ads specific to your brands.
With all the effort placed on landing page optimization these days, you might be asking how it could be good to offer multiple link options? Here’s why its good.
- Sitelinks are typically displayed on branded searches. If someone searches your brand name, you can now give them a choice of up to four URLs instead of exclusively linking them to your homepage. Perhaps you have a special offer. You might want to change the landing page based on seasonality. Now you can enable these choices.
- If you offer multiple product lines or service lines, you can display and link to more than just the home page. You can show multiple product lines and service lines as additional links.
- By offering more choices, you can improve the performance of your campaigns. Your ads will take searchers to the pages that are most relevant to their search. Less clicks will be required to complete the transaction or event desired on your website. You should see more conversions as an outcome of Sitelinks.
To activate Sitelinks in your Adwords campaign, go to the Campaign Settings tab. Find “Show additional links to my site” section under “Ad extensions”. Enter up to 10 URLs in order of priority. Click Save. Google will determine when it is appropriate to show your additional Sitelinks. Up to 4 will be displayed at a time.
For more information on using Sitelinks in Adwords or to learn more about our search engine marketing agency, give us a call.
Flickr image courtesy of Toni Lozano
