Comments on: Cleveland Pro Sports and Social Media: Tribe Social Deck

By: Cleveland Indians Take Fan Engagement to the Suite Life | Strategic Social Media

Sun, 15 May 2011 19:30:16 +0000

[...] Litten, one of the first attendees of the Tribe Social Deck, wrote a blog post about his experience. In his post, Litten describes the overall experience as “laid back as you can imagine. No [...]

By: Cleveland Indians Social Suite: Good Marketing or Smart Bribery

Cleveland Indians Social Suite: Good Marketing or Smart Bribery — Fri, 25 Mar 2011 14:11:20 +0000

[...] and the NBA’s best player working next door and deep into the summer, the Indians devised the Social Deck, a section dedicated to fans in the social realm to do what they do [...]

By: Anonymous

Anonymous — Thu, 09 Dec 2010 05:44:00 +0000

Good Move on the part of Cleveland Pro Sports. Social media marketing is a wonderful tool. It engages people and improve connections across the world.

By: Dominic Litten

Dominic Litten — Thu, 13 May 2010 21:07:11 +0000

Thanks for the response Lindsey.

What I see is crucial to this campaign is if it lasts when the team becomes good enough to fill all the seats around the deck. While we certainly don’t know when that’ll happen and what social media will even look like, I’m guessing that this experiment lasts at least through next season.

By: Lindsey

Lindsey — Thu, 13 May 2010 03:12:59 +0000

I was also invited to the Tribe Social Deck and only have positive comments about this movement. What a cutting-edge idea. I actually received the invite on Twitter.

What makes this concept even more ideal is the fact that the Tribe has found a way to put the “social” in social media. It’s one thing to connect online, but to follow that up with an IRL connection, well, that’s a home run!

The people invited to the deck are already community influencers. They are doing some powerful marketing for the team, a prime example- this blog, this comment, and many Tweets from the game. It’s so smart to invite the vocal audience and get them to recommend your product, hence the main concept behind social media marketing. How can other companies apply a similar strategy?

The gentleman coordinating the event reached out to each person he invited. Very professional. Kudos for a job well done.

@LindseyGraceOU

By: Dominic Litten

Dominic Litten — Sun, 25 Apr 2010 16:52:53 +0000

@Heather, Agreed on the WiFi, they’ll get there.

@Mark They are setting up an application proces, but I would recommend reaching out. Being proactive is always my recommendation.

By: Mark Smithivas

Mark Smithivas — Sat, 24 Apr 2010 05:14:11 +0000

Hmmm, I’m planning a trip to Cleveland this summer and would love to sit in this section. Did they say how a blogger / social media user gets chosen for this section?

By: Heather Kramer

Heather Kramer — Wed, 14 Apr 2010 13:11:10 +0000

Wow…impressive marketing move on behalf of the Indians…although, without WiFi, how did they expect to generate emails, tweets, FB posts, blogs, etc? That part doesn’t make sense to me! I will be interested to see how this strategy progresses. Thanks for blogging your experience with LinkedIN.