The Fortune 500 Doesn’t Need SEO. But You Do, Among Other Things

Don’t worry, we’ve all been conned by this headline or variation of it:

[screaming headline]Fortune 500 Doesn’t Get SEO!!![/screaming headline]

This isn’t news, it’s not even new. In fact, this is an annual report that has made its way around the blogosphere a few times not just in 2010, but since 2008.

We get it: the Fortune 500 doesn’t have the affinity for SEO that they should. But it should also be of no surprise they probably don’t do some other marketing disciplines as well as they should.

One of the things that may not be obvious about Fortune 500 companies is that they probably do a lot of things very well, hence the moniker. Also, if you’ve ever worked with a large, multi-national company, you will learn fairly quickly an SEO campaign for Joe’s Bike Shop is different than Vandalay Industries. There are far more people and departments that have a specific interest (and rightly so) in the Web site. You don’t always get what you want when you want it (and rightly so).

But here’s the thing, these companies are getting better at SEO every year this report is published.

So while this article sends reverberations across small, medium and large businesses out there that SEO is their ticket to success, placing all of your eggs in the organic search basket is an easy way to become part of the FAIL 500.

Search engine optimization works, but it must be part of a larger, integrated marketing plan focusing on specific goals.  Even the best SEO campaign in the world that doesn’t convert or entice visitors to return isn’t worth a whole lot.

If you’d like to learn more about our search engine optimization services, contact us today and let us audit your site.