Articles Archive for March 2010

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Mar
16
2010

GQ is at it Again

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It was recently released that Conde Nast’s GQ will receive the honor of being the first print magazine to be available on the iPad. The issue will be available in April (the same month the tablet is available), while other Conde Nast publications, such as Wired, Glamour, and Vanity Fair, will be available in later...MORE
Mar
15
2010

Twitter Pumpfake: Ad Platform to @ Platform

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While giving a much anticipated and widely panned SXSW keynote today, Twitter founder Evan Williams punked all of us expecting an announcement about a new Twitter ad platform. Instead, attendees got an earful on an “@ platform” called @anywhere. As posted on the Twitter blog in conjunction with the keynote, @anywhere allows sites to integrate...MORE
Mar
15
2010

A St. Patrick’s Day Marketing ROI Haiku

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Spring is upon us Do you know your ROI Or is it a wish To discuss Haiku’s or analytics, drop me a line. Flickr photo courtesy of...MORE
Mar
12
2010

Hanging Out at the Intersection of Digital and Physical

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After my post last week on Foursquare tips and location-based services in general, I received a lot of feedback in the comments, tweets and offline, and the majority of those could be placed into three categories: I see the value in location-based services, but I don’t know how to leverage it Cleveland/Columbus/Anytown, USA isn’t SV/Austin/NYC...MORE
Mar
9
2010

ER Wait? There’s an App for That

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There’s no shortage of super cool applications for the iPhone. You can pinpoint the location of your favorite Disney character in real time at Disney World. You can determine whether you’re sober enough to operate a motor vehicle. You can tune your guitar, calculate your daily calorie intake, or turn your iPhone into a flashlight....MORE
Mar
8
2010

Point to Point’s Evolution Continues

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With our roots in the typesetting business, Point to Point has changed dramatically over the years. From art studio to design firm to ad agency and now a fully integrated marketing and advertising firm, we’ve evolved for good reason: to be valued. In each stage of evolution, we’ve managed to add value, streamline resources and...MORE
Mar
5
2010

Buy Like You’re Branding

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We are all brand ambassadors. We are all salespeople. I’ve always thought that the world would be a better place if everyone had the position of salesperson at some time in their life. To be on the other side of the table is to have an appreciation of what it’s like to walk in with...MORE
Mar
4
2010

Cleveland Restaurants: Why Must You Ignore Foursquare? [FOURSQUARE TIPS]

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Last night, I was ousted as mayor of one of my favorite local establishments, and I was mad. Mad enough that I had my keys in my hand to drive over there. At 10 p.m. If you have no idea what I am talking about, you’re one of many people out there in the Internets...MORE
Mar
3
2010

Search Engine Marketing Matters And The Data Backs This Up

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You may be wondering why I am writing about search engine marketing (i.e., pay per click) and including a chart about natural search results.  Here’s why.  There are 10 natural search results per search results page.  If your website is not in the top 10 (i.e., on page one), you are not being seen in...MORE
Mar
3
2010

Journalism: Just the Facts, Unless it’s Online

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Whether it replaces or supplements a print publication, almost every magazine has a Web site. For marketers, the growth of content-rich websites correlates with the growth of online advertising and has opened the doors to new ways of reaching and interacting with our audiences. Readers enjoy the convenience, speed and cost-effective (free) nature of these...MORE

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