16
2010
GQ is at it Again
It was recently released that Conde Nast’s GQ will receive the honor of being the first print magazine to be available on the iPad. The issue will be available in April (the same month the tablet is available), while other Conde Nast publications, such as Wired, Glamour, and Vanity Fair, will be available in later issues.
The functionality and formatting of advertisements still appears to be in question, but something tells me they will get that resolved pretty quickly.
Editor-in-Chief of Wired, Chris Anderson, thinks tablets are the future for magazines. As a media planner, the question is always, “How do we measure ROI on print ads?” Anderson expects this will eventually be a moot point. He says “the tablet will be measuring what you did on a page, what engaged you.” In essence it will be able to tell marketers “what entices people to put their fingers on the screen.” This is utopia for a media planner!
This is not the first time GQ has stepped beyond its 8.5’’ x 11’’ pages. In December I wrote this blog post on GQ’s foray with augmented reality. Also in December, GQ released an iPhone app where it charged $2.99 for the digital issue. It sold 7,000 copies in December and 15,000 for the January issue.
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