25
2010
Hello, My Name Is Sarah and I Am A Facebook Addict
I usually get to work a few minutes early, so I grab a cup of coffee and as I let the caffeine course through my veins, I log into Facebook and see what all my friends have been up to since the previous night. It’s such a routine that one of my co-workers would often walk by my desk and say “What’s up Facebook?” If I don’t check it in the morning, I feel it calling my name the second I get a free moment. As it turns out, I’m not nearly as bad off as some of the counterparts in my age bracket. Side note: I use the word “would” to describe my co-worker because in the last 6 months he too has signed up for FB and now understands the draw, and guess what he does first thing when he gets into the office?
According to eMarketer “48% of social media users log in to the sites either during the night or as soon as they wake up.” Some people are so addicted, 19% of those 24 and under and 11% of those 25 and older, that they update/check FB or Twitter anytime they wake up in the middle of the night.” Not surprisingly, those with iPhones are more likely to participate in these actions. In a recent poll, for those individuals younger than 25, 50% don’t mind interruptions to meals, 25% facebook or tweet while in the bathroom, and as many as 11% will “socialize” during intimate moments (now that is addicted!). When asked how long people could go without checking in, only 40% under 25 and 46% over 25 were able to say “a long time” (at minimum over a day). An earlier survey noted that 39% of Twitter users and 27% of FB users under the age of 35 check-in over 10 times a day.
For those of you not tuned in to how it can get so consuming, here’s a glimpse. There is something fun about knowing what my friends are doing all the time. Not to mention I love seeing what the people I haven’t seen in years are up to. I’ve even been fortunate to reconnect with an old friend and am having lunch with her (and her new baby girl) next week. See, some good has come from being addicted to Facebook.
Drop us a note if you would like even more reasons to consider a social media marketing agency. (You know, in case these stats weren’t convincing enough!)
Flickr photo courtesy of Vasjen Katro
